英國乳清蛋白市場評估：依產品類型、依應用、依價格範圍、依最終用戶、依分銷管道、依地區、機會、預測（2017-2031）

英國乳清蛋白市場是一個動態且充滿活力的市場，由反映不斷變化的消費者偏好、健康意識和健身趨勢的因素共同推動。 2023年市場規模預計為2.515億美元，預計到2031年將達到3.6876億美元，2024-2031年預測期間複合年增長率為4.9%。作為一個在身心健康方面深度投資的國家，蛋白質補充劑的需求激增，該國的乳清蛋白市場也不斷壯大。

主要推動力之一是該國充滿活力的健身文化。英國擁有大量的健身愛好者和健身愛好者，推動了對有助於肌肉恢復和生長的蛋白質產品的需求。乳清蛋白因其支持肌肉的特性而聞名，已成為尋求最佳訓練效果的人的主食。此外，便利性在市場拓展中扮演著至關重要的角色。透過各種零售管道和線上平台提供乳清蛋白，使消費者可以輕鬆購買自己喜歡的產品，以適應該國快節奏的生活方式。蛋白質奶昔和蛋白質棒作為一種方便的便攜式解決方案而變得流行，可以適應繁忙的日程。

市場也在回應日益增長的個人化營養趨勢。製造商提供不同類型的乳清蛋白，包括分離乳清蛋白和濃縮乳清蛋白，以滿足從增肌到體重管理的各種需求。品牌不斷創新，推出新的口味、配方和功能添加劑，以滿足不斷變化的口味和偏好。市場繼續根據不斷變化的偏好和社會動態來塑造其軌跡。

行動便利性推動市場需求

日本乳清蛋白需求快速成長的主要原因是便利性。一份乳清蛋白可提供 24 克蛋白質和 5.5 克 BCAA（支鏈胺基酸）。這些成分的碳水化合物和脂肪含量相對較低，可以在需要時保存在蛋白質奶昔中，以便您在旅途中、辦公桌或通勤時攜帶它們。這種便利性使得乳清蛋白比在餐廳吃雞肉更實用，也更容易被社會接受。人們通常不是在尋找代餐食品，而是在日常膳食中提供蛋白質的東西。 2023 年 7 月，Lactalis Nestle旗下高蛋白乳製品品牌 Nestle Lindahls 擴大了 Pro+ 蛋白質系列，推出了新口味：藍莓鬆餅。新鍋每份提供 18 克蛋白質，並採用特殊的乳清和酪蛋白各半混合物。本產品專為健身愛好者設計，低糖、無脂肪。

對健康和健身的興趣日益濃厚

該國蓬勃發展的健康和健身文化是乳清蛋白市場的關鍵驅動因素。隨著人們對人類健康和身體活力的日益重視，消費者開始將乳清蛋白作為其健身方案的重要組成部分。截至2022年，約有1,000萬人註冊為健身房會員，約佔日本人口的14%。 YouGov 研究顯示，19% 的居民打算在未來 12 個月內加入健身房，這一趨勢預計到 2023 年將增加一倍以上。這種健康意識趨勢的特點是健身房會員數量、訓練習慣和健康活動的激增，正在推動對乳清等蛋白質補充劑的需求。健康和健身熱潮與乳清蛋白市場之間的共生關係不僅滿足了消費者的需求，還推動了創新並塑造了這個充滿活力且快速發展的健康產業的營養選擇模式。

本報告研究和分析了英國乳清蛋白市場，提供市場規模和預測、市場動態以及主要參與者的現狀和前景。

目錄

第一章研究方法

第 2 章專案範圍與定義

第 3 章 COVID-19 對英國乳清蛋白市場的影響

第 4 章執行摘要

第五章客戶回饋

• 人口統計（年齡/群組分析 - 嬰兒潮世代、X 世代、千禧世代、Z 世代、性別、收入 - 低收入、中等收入、高收入、地區、國籍等）
• 市場認知度與產品訊息
• 品牌知名度與忠誠度
• 購買決策時考慮的因素
• 購買目的（增強肌肉、體重管理等）
• 過敏原註意事項
• 材料採購
• 購買頻率
• 購買介質
• 品牌大使和影響者行銷在促進產品/品牌滲透方面的作用

第六章英國乳清蛋白市場前景（2017-2031）

• 市場規模與預測
  • 金額
  • 數量
• 依產品類型
  • 濃縮乳清蛋白
  • 分離乳清蛋白
  • 水解乳清蛋白
• 依用途
  • 運動營養
  • 營養補充品
  • 功能性食品
  • 嬰兒配方奶粉
  • 麵包店/糖果店
  • 飲料
  • 其他
• 依價格範圍
  • 高級版
  • 中音
  • 經濟
• 依最終用戶
  • 運動員/健美運動員
  • 注重健康的消費者
  • 老人
  • 兒童
  • 其他
• 依分銷管道
  • 線上零售（電子商務）
  • 專賣店（保健食品店）
  • 超商/大賣場
  • 便利商店
  • 藥局/藥房
  • 其他
• 依地區
  • 英格蘭
  • 蘇格蘭
  • 威爾士
  • 北愛爾蘭
• 市佔率：依公司劃分（2023 年）

第 7 章市場地圖（2023 年）

• 依產品類型
• 依用途
• 依價格範圍
• 依最終用戶
• 依分銷管道
• 依地區

第八章宏觀環境與產業結構

• 需求與供給分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第 9 章市場動態

• 生長促進因素
• 抑製成長的因素（問題、限制因素）

第十章主要公司狀況

• 前 5 名市場領導者的競爭矩陣
• 前 5 位市場領導者的市場收入分析（2023 年）
• 併購/合資企業（如果適用）
• SWOT 分析（5 家市場公司）
• 專利分析（如果適用）

第11章價格分析

第 12 章案例研究

第十三章主要公司展望

• THG plc
• Sports Supplements Limited (Bulk)
• USN North America, Inc.
• Glanbia plc
• MusclePharm Corporation
• PhD Nutrition Limited
• Arla Foods Ingredients Group
• HNC Healthy Nutrition Company (UK) Ltd
• Reflex Nutrition Limited
• Post Holdings, Inc.

第14章戰略建議

第十五章關於我們公司，免責聲明

The United Kingdom whey protein market presents a dynamic and thriving landscape, driven by a confluence of factors that reflect evolving consumer preferences, health awareness, and fitness trends. The market is projected to witness a CAGR of 4.9% during the forecast period 2024-2031. It was estimated to be worth USD 251.5 million in 2023 and is expected to reach USD 368.76 million by 2031. As a nation deeply invested in health and wellness, the demand for protein supplements has soared, making the country's whey protein market increasingly robust.

One of the key drivers is the country's vibrant fitness culture. The United Kingdom boasts a significant number of gym-goers and fitness enthusiasts, propelling the demand for protein products that aid muscle recovery and growth. Whey protein, with its recognized muscle-supporting properties, has become a staple for individuals seeking optimal workout results. Additionally, the convenience factor plays a pivotal role in the market's expansion. The availability of whey protein through various retail channels and online platforms ensures that consumers can easily purchase their preferred products, based on the country's fast-paced lifestyle. Protein shakes and bars have gained popularity as quick, on-the-go solutions that cater to busy schedules.

The market also responds to the growing trend of personalized nutrition. Manufacturers offer various whey protein types, including isolates and concentrates, to cater to diverse needs, from muscle builders to weight managers. Brands continuously innovate, introducing novel flavours, formulations, and functional additives that cater to evolving tastes and preferences. The market continues to shape its trajectory in response to changing preferences and societal dynamics.

On-the-go Convenience Driving the Market Demand

The primary reason for surging whey protein demand in the country is convenience. A solitary serving of whey protein has the potential to supply 24g of protein along with 5.5g of BCAAs (branched-chain amino acids), recognized supplements that facilitate muscle growth and combat muscle fatigue. These components exhibit relatively low carbohydrate and fat content and can be retained in a protein shaker until required, allowing for consumption on-the-go - be it at one's desk or during commute. This level of convenience makes whey protein more practical and significantly more socially acceptable than having chicken at a restaurant. People are generally not looking for meal replacements. Instead, they are seeking something to give them a protein boost alongside their regular food consumption. In July 2023, Lactalis Nestle's high-protein dairy brand, Nestle Lindahls, expanded its Pro+ protein range by introducing a new flavour, Blueberry Muffin. The new pots offer 18g of protein per serving and feature a special half-and-half blend of whey and casein. Created with fitness enthusiasts in mind, they are low in sugar and fat-free.

Increasing Emphasis on Health and Fitness

The country's thriving health and fitness culture has become a pivotal driver propelling the whey protein market. With a pronounced emphasis on personal wellness and physical vitality, consumers are increasingly turning to whey protein as a crucial component of their fitness regimens. As of 2022, nearly ten million individuals, constituting about 14% of the country's population, were enrolled as gym members. The same has the tendency to increase by more than double in 2023 as according to a YouGov survey, 19% of the residents expressed their intention to join a gym within the upcoming 12 months. This health-conscious trend, characterized by a surge in gym memberships, workout routines, and wellness activities, fuels the demand for protein supplements like whey. This symbiotic relationship between the health and fitness boom and the whey protein market not only addresses consumer needs but also drives innovation, shaping the landscape of nutritional options in the country's dynamic and rapidly evolving health industry.

Easy Access to Nutritional Products

The accessibility of nutritional products is a significant driving force behind the growth of the whey protein market. With the proliferation of online platforms and diverse retail outlets, consumers now enjoy effortless access to a wide array of whey protein offerings. This easy availability caters to the preferences of modern, busy lifestyles, enabling individuals to conveniently integrate protein supplementation into their routines. Online shopping further empowers consumers, granting them the flexibility to choose from various brands, formulations, and flavours without geographical constraints. As nutritional products become increasingly accessible, the whey protein market capitalizes on this trend, engaging a wider consumer base and contributing to its sustained growth. In August 2022, Upbeat introduced the country's inaugural clear whey isolate protein beverages, namely Protein Hydration and Protein Energy. Protein Hydration arrived in two delectable variations: Mixed Berry and Zesty Orange. Conversely, Protein Energy debuted in the invigorating Tropical flavour.

Whey Protein Isolate and Whey Protein Concentrate Among the Most Commonly Preferred

Whey protein isolate and whey protein concentrate are among the most highly favoured whey protein types in the United Kingdom, significantly affecting the country's whey protein market. The distinction lies in their nutritional characteristics: whey protein isolate boasts a higher protein content per serving while maintaining lower carbohydrate and fat levels. This appeals to individuals aiming for intensified protein intake without additional calories. In contrast, whey protein concentrate provides a balanced composition that includes beneficial fats and carbohydrates, resulting in a balanced nutritional supplement. These preferences reflect the diverse fitness goals and dietary choices of consumers. Manufacturers and retailers align their product offerings with these inclinations, contributing to the robust whey protein market growth. In January 2023, Grenade Holdings Limited launched the Grenade Oreo Protein Bar, marking the world's premiere protein bar to incorporate genuine Oreo pieces. Each 60g bar boasts 21g of protein and features whey protein isolate as a key ingredient.

Impact of COVID-19

The market experienced initial disruption due to COVID-19. Supply chain challenges arose from lockdowns, impacting product availability. Gym closures shifted consumer behaviour away from fitness-related purchases, including whey protein. Economic uncertainty affected spending habits, potentially influencing demand. However, the trend towards home workouts and increasing health awareness encouraged interest in protein supplements like whey for muscle recovery and overall well-being. Online shopping saw growth, aiding accessibility. Brands likely adjusted marketing to highlight immunity benefits. As the situation evolved, consumer preferences and market dynamics adapted, making post-pandemic impacts pivotal in shaping the market's trajectory.

Key Players Landscape and Outlook

The market is characterized by key players such as Glanbia plc, THG plc, MusclePharm Corporation, and Sports Supplements Limited (Bulk). These brands dominate with diverse whey protein offerings catering to various consumer preferences and fitness goals. They leverage online platforms and innovative marketing strategies to enhance accessibility and visibility. The outlook for the market is positive, driven by the country's growing health and fitness culture, the rising demand for convenient nutrition, and increasing awareness of protein's importance. Brands will likely continue innovating with new flavours and formulations to meet evolving consumer needs. As wellness trends persist, the market is expected to expand, targeting fitness enthusiasts and the broader health-conscious population. Market players collaborate to create and promote innovative products and expand brand reach. In November 2022, British dairy cooperative First Milk revealed a fresh collaboration with Arla Foods Ingredients. The partnership involved the production of a specialized whey protein powder First Milk's Lake District Creamery.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the United Kingdom Whey Protein Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Customisation Options
  • 5.4.5. Packaging Type (conventional/sustainable)
  • 5.4.6. Inclination Towards Organic Products
  • 5.4.7. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (muscle gain, weight management, etc.)
• 5.6. Allergen Considerations
• 5.7. Ingredient Sourcing
• 5.8. Frequency of Purchase
• 5.9. Medium of Purchase
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United Kingdom Whey Protein Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Whey Protein Concentrate
  • 6.2.2. Whey Protein Isolate
  • 6.2.3. Whey Protein Hydrolysate
• 6.3. By Application
  • 6.3.1. Sports Nutrition
  • 6.3.2. Dietary Supplements
  • 6.3.3. Functional Foods
  • 6.3.4. Infant Formula
  • 6.3.5. Bakery & Confectionery
  • 6.3.6. Beverages
  • 6.3.7. Others
• 6.4. By Price Range
  • 6.4.1. Premium
  • 6.4.2. Mid-range
  • 6.4.3. Economy
• 6.5. By End-user
  • 6.5.1. Athletes & Bodybuilders
  • 6.5.2. Health-Conscious Consumers
  • 6.5.3. Elderly Population
  • 6.5.4. Children
  • 6.5.5. Others
• 6.6. By Distribution Channel
  • 6.6.1. Online Retail (E-commerce)
  • 6.6.2. Specialty Stores (Health Food Stores)
  • 6.6.3. Supermarkets/Hypermarkets
  • 6.6.4. Convenience Stores
  • 6.6.5. Drugstores/Pharmacies
  • 6.6.6. Others
• 6.7. By Region
  • 6.7.1. England
  • 6.7.2. Scotland
  • 6.7.3. Wales
  • 6.7.4. Northern Ireland
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Application
• 7.3. By Price Range
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. THG plc
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Sports Supplements Limited (Bulk)
• 13.3. USN North America, Inc.
• 13.4. Glanbia plc
• 13.5. MusclePharm Corporation
• 13.6. PhD Nutrition Limited
• 13.7. Arla Foods Ingredients Group
• 13.8. HNC Healthy Nutrition Company (UK) Ltd
• 13.9. Reflex Nutrition Limited
• 13.10. Post Holdings, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United Kingdom Whey Protein Market, By Value, In USD Million, 2017-2031F
• Figure 2. United Kingdom Whey Protein Market, By Volume, In Tons, 2017-2031F
• Figure 3. United Kingdom Whey Protein Market Share (%), By Product Type, 2017-2031F
• Figure 4. United Kingdom Whey Protein Market Share (%), By Application, 2017-2031F
• Figure 5. United Kingdom Whey Protein Market Share (%), By Price Range, 2017-2031F
• Figure 6. United Kingdom Whey Protein Market Share (%), By End-user, 2017-2031F
• Figure 7. United Kingdom Whey Protein Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United Kingdom Whey Protein Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023