純素食、素食和彈性素食飲食的消費者考慮因素

隨著家庭烘焙和烹飪的雜貨店選擇越來越多，零售店的即食選擇越來越多，消費者越來越多地考慮植物性食品。稻田。 越來越多的消費者在外出尋找植物性膳食，零售食品供應商也希望從廚師在餐廳提供的菜餚中汲取靈感。 這些趨勢從食品服務市場流向零售市場，然後又返回。

隨著越來越多的消費者追求部分植物性飲食，提供美味、實惠且方便的植物性選擇的機會就來了。 隨著對個人健康、環境和動物福利問題的日益關注，人們對植物性食品的興趣正在上升。 雜貨店和餐館中越來越多的植物性選擇，包括肉類和奶製品替代品，使得植物性飲食更容易獲得，也更容易實施。

以植物為基礎的飲食越來越成為一種生活方式的組成部分，它包含了更多的價值觀，而不僅僅是食物偏好。 素食主義者和素食主義者最有可能與其他飲食類型重疊，例如低碳水化合物、無麩質和高蛋白。

本報告基於對美國成年消費者（18 歲以上）正在進行的在線調查，分析了全球消費者對純素食、素食和彈性素食飲食的態度。有關總體消費者選擇和消費模式的信息、近年來的重大變化、 COVID-19、消費者人口結構和年齡結構以及未來的市場機會。我們將為您提供。

內容

• 簡介
• COVID-19 對消費者的影響
  • 突出顯示
  • 對 COVID-19 感染的擔憂仍然存在
    • 對 COVID-19 突變株的擔憂
    • 大流行期間價格上漲
  • 大流行對個人的負面影響
    • 報告的不良反應（2020/2021）
    • 對身心的持續健康益處
  • 在線雜貨店購物活動的擴展（2022 年）
    • 大流行初期活動激增（2020 年）
    • 許多人繼續在線訂購食品雜貨 (2021/2022)
  • 大多數消費者仍然避免外出就餐
  • 外賣和外賣的使用率增加
  • 吃零食和健康飲食
  • 在家工作的趨勢
• 素食主義者/素食主義者/靈活素食者概述
  • 突出顯示
  • 定義
    • 素食主義者
    • 素食者
    • 魚素主義者
    • 彈性素食主義者
    • 雜食動物
  • 堅持植物性飲食
  • 熟悉純素食、魚素和彈性素食飲食
  • 植物性飲食與其他飲食之間存在顯著重疊
  • 飲食模式的差異：個人因素
    • 素食主義者：對素食主義含義的分歧
    • 素食者：飲食和生活方式選擇的差異
    • 自由素食者的飲食目的更明確，但雜食者也吃植物性食物
    • 宗教飲食限制
    • 植物肉和奶製品替代品：適合誰？
    • 肉食者也關注肉類行業，其中一些人關注更合乎道德的肉類消費
• 休閒食品的趨勢
  • 大多數消費者每天都吃零食
  • 消費者對植物性休閒食品的態度
• 服用維生素補充劑
  • 大多數消費者每天服用維生素補充劑
  • 維生素主要用於填補飲食中的空白
• 消費者人口統計
  • 突出顯示
  • 按性別分類的趨勢
  • 按年齡段劃分的趨勢
  • 家庭收入模式
  • 地區差異
  • 城市/郊區/農村消費者
  • 家中是否有孩子
  • 種族/民族
• 消費者心理
  • 遵循植物性飲食的消費者更有可能在高檔雜貨店購物
  • 將信息資源用於食品、食譜和健康促進
  • 健康意識
    • 對天然食品/未加工食品/碳水化合物/蛋白質的看法
    • 關於健康飲食和飲食限制的意見

With more options available in grocery stores for our own use in home baking or cooking, more options in prepared foods at retail outlets, consumer have a lot to consider in plant-based foods. The flow also moves from the foodservice market to the retail market and back as more consumers seek plant-based dining away from home and retail food suppliers seek inspiration from what chefs offer in restaurants.

Opportunities exist in providing delicious, affordable, and convenient plant-based options to the growing number of consumers who pursue that type of plant-forward eating on at least a part-time basis. Interest in plant-forward eating has risen along with greater concern about personal health, the environment, and animal welfare issues. Increasing access to plant-forward options -- including meat or dairy alternatives -- in grocery stores and at restaurants has made plant-forward eating more visible and easier to do.

Plant-forward eating is often a component of lifestyles that encompass more values than just food preferences. Vegans and vegetarians are the most likely to layer on another diet type, including low-sugar, gluten-free, and high-protein.

With a focus on "what's next" and current consumer trends, Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating provides actionable and data-driven insights about consumer preferences for, awareness of, and feelings about plant-forward diets, including vegan, vegetarian, flexitarian, pescatarian, and omnivore eating. This report examines the current dynamics of plant-forward eating, consider snacking habits, mealtime trends, use of vitamins, grocery shopping habits, health outlooks, and other trends by type of plant-forward diet followed.

Scope

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating is the go-to source for a complete understanding of U.S. consumer trends in plant-forward eating. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions, along with consumer patterns during the pandemic and across the broader food and beverage market.

Consumer demographics, perceptions, motivations, and behavior pertaining to plant-forward eating and attitudes on food and diet are analyzed, as are the effects of the COVID-19 pandemic on consumers in those contexts. These consumer insights are indicative of present and future market opportunities.

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, regional differences, and family status.

Report Methodology

The information contained in Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating was developed from primary and secondary research sources. Primary research includes Packaged Facts' exclusive national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis to analyze attitudes of consumers and their relevant food and beverage preferences.

Table of Content

Introduction

COVID-19 Effects on Consumers

Highlights

Concerns about COVID-19 Exposure Remain

Table Coronavirus Health Concerns: "I am concerned about the current coronavirus health threat…", 2020 - 2022, (percent of consumers)

Table Coronavirus Health Concerns: "I am concerned about the current coronavirus health threat…", by Dietary Preferences, 2022 (percent of consumers)

Concerns About COVID-19 Variants

Table "How Concerned Are You About the Current Omicron Variant of COVID-19 & Future Variants?" by Dietary Preference, 2022 (percent of consumers)

Rising Prices During the Pandemic

Table Consumer Concerns about Rising Food & Beverage Prices, 2021 - 2022 (percent of consumers)

Table Consumer Concerns about Rising Food & Beverage Prices, by Dietary Preference, 2022 (percent of consumers)

Negative Personal Effects of the Pandemic

• Negative Effects Reported in 2020 &

Table Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020 - 2021 (percent of consumers)

Continuing Mental & Physical Health Effects

Table Changes in Mental & Physical Symptoms During the Pandemic, 2022 (percent of consumers)

Table Changes in Mental & Physical Symptoms During the Pandemic, by Dietary Preferences, 2022 (percent of consumers)

• Boosted Online Grocery Shopping Activity Continuing Through

Activity Spiked in 2020 during the Early Part of the Pandemic

Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020 - 2021 (percent of consumers)

• Many Have Continued Ordering More Groceries Online in 2021 and

Table Grocery Ordering for Curbside Pickup, by Dietary Preferences, 2022 (percent of consumers)

Table Grocery Ordering for Home Delivery, by Dietary Preferences, 2022 (percent of consumers)

Most Consumers Are Still Holding off on Dining Out

Table Restaurant Eating Habits, by Dietary Preference, 2022 (percent of consumers)

Increased Use of Food Carryout and Delivery

Table Restaurant Habits: Ordering Restaurant Meals for Carryout, by Dietary Preference, 2022 (percent of consumers)

Table Restaurant Habits: Ordering Restaurant Meals Online for Home Delivery, by Dietary Preference, 2022 (percent of consumers)

Snacking and Healthy Eating Habits

Table Coronavirus Eating Habits: "Compared to habit before the coronavirus pandemic, I have increased frequency of eating…", by Dietary Preferences, 2022 (percent of consumers)

Work-From-Home Trends

Table "Are You Set Up to Do Your Usual Paid Work From Home -Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age Group, Income Bracket, &Presence of Children at Home, 2021 - 2022 (percent of respondents who work full- or part-time who said yes)

Table "Are You Set Up to Do Your Usual Paid Work From Home -Whether Ordinarily, Part-Time, or When Necessary?" by Primary Eating Philosophy, 2021 - 2022 (percent of respondents who work full- or part-time who said yes)

Vegan, Vegetarian, and Flexitarian Overview

Highlights

Definitions

Vegan

Vegetarian

Pescatarian

Flexitarian

Omnivore

Adherence to Plant-Forward Diets

Table Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 - 2022 (percent of consumers)

Familiarity with Vegan, Pescatarian, and Flexitarian Diets

Table "Are you familiar with (heard of it and know what is involved in following it) any of the following diet and eating philosophies?" 2021 - 2022 (percent of consumers)

Strong Overlap Between Plant-Forward Eating and Other Diets

Table Adherence to Other Diets/Eating Philosophies by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Differences in Eating Patterns Are Personal

Vegans May Disagree on What Veganism Means

Vegetarians Also Differ on Dietary and Lifestyle Choices

Flexitarians Are More Purposeful in Their Eating Habits, But Omnivores Eat Plant- Based Foods Too

Religious Eating Restrictions

Who Is the Target Audience for Plant-Based Meat and Dairy Alternatives?

Meat Eaters Are Also Concerned About the Meat Industry, and Some Are Turning to More Ethical Meat Consumption

Snacking Trends

Most Consumers Snack Daily

Table Weekday Snacking Frequency by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Table Weekend Snacking Frequency by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Plant-Forward Consumer Snacking Attitudes

Table General Snacking Habits by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Table Self-Care Snacking Habits by Plant-Forward Diets Followed, 2022 (percent of consumers)

Vitamin Supplement Consumption

Most Consumers Report Taking a Daily Vitamin Supplement

Table Frequency of Vitamin Supplement Consumption by Type of Plant-Forward Diet Followed, 2022 (percent of consumers)

Vitamins Are Mostly Used To Cover Gaps in Diet

Table Frequency of Vitamin Supplement Consumption by Type of Plant-Forward Diet Followed, 2022 (percent of consumers who take vitamins)

Consumer Demographics

Highlights

Trends by Gender

Table Following Plant-Forward Diets by Gender, 2022 (percent of consumers)

Trends by Age Group

Table Following Plant-Forward Diets by Age Group, 2022 (percent of consumers)

Patterns Based on Household Income

Table Following Plant-Forward Diets by Household Income Bracket, 2022 (percent of consumers)

Regional Differences

Table Following Plant-Forward Diets by US Region, 2022 (percent of consumers)

Urban, Suburban, and Rural Consumers

Table Following Plant-Forward Diets by Urban, Suburban, or Rural Setting, 2022 (percent of consumers)

Presence of Children in the Household

Table Following Plant-Forward Diets by Presence of Children in the Household, 2022 (percent of consumers)

Race/Ethnicity

Table Following Plant-Forward Diets by Race/Ethnicity, 2022 (percent of consumers)

Consumer Psychographics

Consumers Following Plant-Forward Diets Are More Likely to Shop at Premium Grocers

Table Grocery Purchases from Selected Retailers in the Last 30 Days by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Use of Information Resources for Food, Recipes, and Healthy Living

Table Daily Use of Food Information Resources by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Health Perceptions

Opinions on Whole/Unprocessed Foods, Carbs, and Protein

Table Opinions on Whole/Unprocessed Foods, Carbs, and Protein by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Opinions on Healthy Diets and Food Restrictions

Table Opinions on Healthy Diets and Food Restrictions by Type of Plant-Forward Diets Followed, 2021 (percent of consumers)