市場調查報告書
商品編碼
1463461
全球語音分析市場規模、佔有率、成長分析,依部署類型(本地和基於雲端)、依組件(解決方案和服務)- 2024-2031 年行業預測Global Speech Analytics Market Size, Share, Growth Analysis, By Deployment Type(On-premise and cloud-based), By Component(Solutions and services) - Industry Forecast 2024-2031 |
2022 年全球語音分析市場規模為 22.5 億美元,預計將從 2023 年的 26.2 億美元成長到 2031 年的 87.6 億美元,預測期內(2024-2031 年)複合年成長率為 16.3%。
全球語音分析市場在商業智慧和分析軟體領域正在經歷快速成長。語音分析利用機器學習和自然語言處理的力量從口語中提取有價值的見解。其主要目標是為企業提供分析客戶互動所需的工具,從而改善客戶服務、減少客戶流失並增加銷售。這一市場擴張背後的一個重要動力是對客戶體驗管理解決方案不斷成長的需求。企業擴大轉向語音分析來深入了解客戶行為和偏好,並認知到卓越客戶服務的關鍵作用。此外,醫療保健行業擴大利用語音分析來分析患者互動並提高護理質量,進一步推動市場成長。然而,市場面臨障礙,例如語音分析技術的高採用成本以及對客戶資料安全和隱私的擔憂。此外,市場也受到社群媒體和聊天機器人等替代通訊管道日益普及的影響。值得注意的趨勢包括擴大採用即時語音分析以使企業能夠快速回應客戶需求,以及語音分析與人工智慧和巨量資料分析等其他技術的整合。這種整合有可能為企業提供更深入的客戶行為和偏好洞察。
Global speech analytics market size was valued at USD 2.25 billion in 2022 and is poised to grow from USD 2.62 billion in 2023 to USD 8.76 billion by 2031, at a CAGR of 16.3% during the forecast period (2024-2031).
The global market for speech analytics is experiencing rapid growth within the realm of business intelligence and analytics software. Speech analytics harnesses the power of machine learning and natural language processing to extract valuable insights from spoken language. Its primary aim is to equip businesses with the tools necessary to analyze customer interactions, leading to improvements in customer service, reduced customer churn, and increased sales. A significant driving force behind this market expansion is the escalating demand for customer experience management solutions. Businesses are increasingly turning to speech analytics to gain insights into customer behavior and preferences, recognizing the pivotal role of excellent customer service. Moreover, the healthcare sector is increasingly leveraging speech analytics to analyze patient interactions and enhance the quality of care, further fueling market growth. However, the market faces obstacles such as the high adoption costs of speech analytics technologies and concerns regarding the security and privacy of customer data. Additionally, the market is being influenced by the rising prevalence of alternative communication channels like social media and chatbots. Noteworthy trends include the growing adoption of real-time speech analytics to enable businesses to respond swiftly to customer needs, as well as the integration of speech analytics with other technologies such as artificial intelligence and big data analytics. This integration holds the potential to provide businesses with even deeper insights into customer behavior and preferences.
Top-down and bottom-up approaches were used to estimate and validate the size of the global speech analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Speech Analytics Market Segmental Analysis
Global speech analytics market is segmented based on the deployment type, component, and region. By deployment type, the market is segmented into on-premise and cloud-based. By component, the market is segmented into solutions and services. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Speech Analytics Market
The growing demand for enhanced customer service is driving the expansion of the speech analytics market. Businesses are increasingly focused on delivering superior customer experiences, prompting them to adopt speech analytics solutions to analyze customer interactions and feedback. For instance, call centers may utilize speech analytics to pinpoint prevalent customer complaints or issues and refine their processes or training methods accordingly. This proactive approach can result in enhanced customer satisfaction and loyalty, ultimately contributing to revenue growth.
Restraints in the Global Speech Analytics Market
One constraint facing the global speech analytics market is the necessity for integration with existing systems. Contact centers typically employ multiple technology systems, including Interactive Voice Response (IVR), agent desktops, CRM, and social media monitoring tools. These systems must be interconnected or integrated with speech analytics solutions. Failure to do so can result in a fragmented view of customer needs and concerns, as well as agent performance, thereby diminishing the overall productivity of the company. For instance, if speech analytics is deployed alongside disconnected systems, agents may find themselves navigating multiple screens to utilize the speech analytics applications during calls, which can further impede their efficiency.
Market Trends of the Global Speech Analytics Market
A notable trend in the speech analytics market is the increasing adoption of cloud-based solutions. Cloud-based speech analytics solutions offer scalability, adaptability, and cost-effectiveness compared to traditional on-premise alternatives. With cloud-based solutions, businesses can access their data and insights from any location, enabling seamless information sharing and collaboration among teams and departments. In the coming years, we can expect a surge in the utilization of cloud-based voice analytics solutions as more enterprises embrace these technologies.