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市場調查報告書
商品編碼
1462743
到 2030 年植物紋理蛋白 (TVP) 市場預測:按產品、型態、分銷管道、最終用戶和地區進行的全球分析Texturized Vegetable Protein Market Forecasts to 2030 - Global Analysis By Product, Form, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球植物組織蛋白 (TVP) 市場在預測期內將以 6.7% 的年複合成長率成長。
組織化植物性蛋白質(TVP)是一種由脫脂大豆粉製成的多功能肉類食品。 TVP 蛋白質含量高、脂肪含量低且不含膽固醇,因此深受素食者和純素的歡迎。它可以調味並用於各種菜餚,包括漢堡、辣椒、塔可餅和炒菜,為肉品提供營養且永續的替代品。
政府舉措
世界各地許多政府都採取了鼓勵植物蛋白消費的舉措,作為旨在減少肥胖和與高肉類消費相關的慢性疾病的公共衛生宣傳活動的一部分。這些努力通常包括膳食指南、教育計劃、對植物組織蛋白 (TVP) 生產的補貼,以及改善 TVP 產品的營養價值、口味和質地的研發工作,從而進一步推動該市場的發展。
認知有限
與更成熟的食品類別相比,傳統的行銷和廣告工作可能無法很好地促銷TVP 產品,從而導致認知度有限。對植物蛋白來源的誤解和負面看法可能會阻止消費者嘗試 TVP。此外,零售商店、餐廳和外食網點的 TVP 供應有限,也導致 TVP 在消費者中的知名度較低,這阻礙了市場成長。
產品開發創新
製造商正在投資先進的加工技術,例如擠壓成型和質地改性,以實現纖維狀、肉狀的質地,從而增強 TVP 產品的偏好。這也包括為麩質不耐症和敏感族群推出無麩質TVP 選項,以及有機和非基因改造品種,以滿足注重健康的消費者的需求。此外,正在進行的研究和開發工作的重點是用額外的營養素來強化 TVP,這將進一步推動該市場的發展。
競爭激烈
原料和製造技術的可用性使得新參與企業能夠快速推出競爭產品,從而使市場變得擁擠。此外,豆腐、Tempeh、素肉和各種肉類替代品等替代植物蛋白來源的激增加劇了更廣泛的肉類替代品類別中的競爭,導致製造商之間的價格競爭和差異化策略逐漸受到抑制。
COVID-19 的影響
COVID-19 大流行對植物組織蛋白 (TVP) 市場產生了一些負面影響。運輸和貿易限制導致原料採購延遲,導致缺貨和價格波動。許多消費者正在轉向不一定包括 TVP 產品的低成本食品選擇。此外,由於關門和社交距離措施而關閉餐廳、自助餐廳和外食機構,導致對 TVP 產品的需求大幅減少。
預計小麥蛋白部分在預測期內將是最大的
據估計,小麥蛋白部分佔據最大佔有率,因為它是大豆基 TVP 的有價值替代品,迎合了對大豆過敏和偏好的消費者。它也是適合素食和純素飲食的植物性蛋白質來源,有助於滿足對肉類食品不斷成長的需求。此外,小麥蛋白具有與肉類相似的纖維質地,使其成為各種烹飪應用中模仿傳統肉品口感的理想選擇,這推動了這一領域的成長。
預計顆粒細分市場在預測期內年複合成長率最高。
預計顆粒細分市場在預測期內年複合成長率最高。顆粒具有多種優點,使其成為消費者和食品製造商的熱門選擇。這種多功能性使其可以融入多種菜餚中,包括辣椒、燉菜、肉丸和塔可餅,為傳統肉類成分提供了植物來源替代品。此外,TVP 顆粒富含蛋白質、低脂肪且不含膽固醇,適合尋求營養和永續飲食選擇的注重健康的消費者,極大地推動了這一領域的擴張。
由於消費者對健康和永續性的意識不斷提高、對肉類替代品的需求不斷成長以及食品產業的擴張,亞太地區在預測期內佔據了最大的市場佔有率。亞太地區許多國家的飲食偏好明顯轉向植物性食品。此外,該地區的都市化和可支配收入水平正在迅速上升,這導致生活方式和飲食習慣的變化,從而推動該地區的成長。
由於肉類替代品、植物性漢堡、香腸和零嘴零食等基於 TVP 的產品種類繁多,預計北美在預測期內將出現最高的年複合成長率。主要食品製造商和快餐連鎖店正在將 TVP 納入其產品中,以滿足消費者對肉類替代品日益成長的需求。此外,政府促進永續食品生產的措施和提倡增加植物性食品消費的飲食指南進一步推動了北美 TVP 市場的發展。
According to Stratistics MRC, the Global Texturized Vegetable Protein Market is growing at a CAGR of 6.7% during the forecast period. Texturized Vegetable Protein (TVP) is a versatile meat substitute made from defatted soy flour. TVP is rich in protein, low in fat, and contains no cholesterol, making it a popular choice for vegetarians and vegans. It can be flavored and used in various dishes such as burgers, chili, tacos, and stir-fries, offering a nutritious and sustainable alternative to meat products.
Government initiatives
Many governments worldwide have implemented initiatives to encourage the consumption of plant-based proteins as part of public health campaigns aimed at reducing obesity and chronic diseases associated with high meat consumption. These initiatives often include dietary guidelines, educational programs, and subsidies for the production of plant-based protein sources like TVP. Additionally, research and development efforts focused on enhancing the nutritional value, taste, and texture of TVP products, which thereby boosted this market further.
Limited awareness
Traditional marketing and advertising efforts may not adequately promote TVP products compared to more established food categories, causing limited awareness. Misconceptions or negative perceptions about plant-based protein sources may deter consumers from trying TVP. Additionally, the limited availability of TVP in retail outlets, restaurants, and foodservice establishments further contributes to its low visibility among consumers, which is impeding market growth.
Innovation in product development
Manufacturers invest in advanced processing techniques, such as extrusion and texturization, to achieve a fibrous and meat-like texture that enhances the palatability of TVP-based products. This includes the introduction of gluten-free TVP options for individuals with gluten intolerance or sensitivity, as well as organic and non-GMO varieties to meet the demands of health-conscious consumers. Moreover, ongoing research and development efforts focus on fortifying TVP with additional nutrients, which is driving this market further.
High competition
The availability of raw materials and manufacturing technologies allows new entrants to swiftly introduce competing products, fostering a crowded marketplace. Furthermore, the proliferation of alternative plant-based protein sources, such as tofu, tempeh, seitan, and various meat analogs, intensifies competition within the broader meat substitute category, leading to price competition and differentiation strategies among manufacturers gradually hampering this market size.
Covid-19 Impact
The COVID-19 pandemic has had several negative impacts on the textured vegetable protein (TVP) market. Restrictions on transportation and trade have led to delays in sourcing ingredients, causing shortages and price fluctuations. Many consumers have shifted towards more budget-friendly food options, which may not always include TVP products. Furthermore, the closure of restaurants, cafeterias, and foodservice establishments during lockdowns and social distancing measures has significantly reduced the demand for TVP products.
The wheat protein segment is expected to be the largest during the forecast period
The wheat protein segment is estimated to hold the largest share because it serves as a valuable alternative to soy-based TVP, catering to consumers with soy allergies or preferences. It provides a plant-based protein source suitable for vegetarian and vegan diets, contributing to the growing demand for meat alternatives. Additionally, wheat protein possesses a fibrous texture similar to meat, making it ideal for mimicking the mouthfeel of traditional meat products in various culinary applications, which is driving this segment's growth.
The granules segment is expected to have the highest CAGR during the forecast period
The granules segment is anticipated to have highest CAGR during the forecast period, as it offers several advantages, making it a popular choice among consumers and food manufacturers. This versatility allows for their incorporation into a wide range of dishes, such as chili, stews, meatballs, and tacos, providing a plant-based alternative to conventional meat ingredients. Moreover, TVP granules are rich in protein, low in fat, and contain no cholesterol, making them suitable for health-conscious consumers seeking nutritious and sustainable dietary options, which significantly boosts this segment's expansion.
Asia Pacific commanded the largest market share during the extrapolated period owing to increasing consumer awareness of health and sustainability, rising demand for meat alternatives, and the expanding food industry. There has been a notable shift in dietary preferences towards plant-based foods across many countries in the Asia Pacific region. Moreover, this region is witnessing a surge in urbanization and disposable income levels, leading to changes in lifestyle and dietary habits that are propelling this region's growth.
North America is expected to witness highest CAGR over the projection period, owing to a wide range of TVP-based products, including meat analogs, plant-based burgers, sausages, and snacks. Major food manufacturers and fast-food chains have incorporated TVP into their product offerings to cater to the growing segment of consumers seeking meat alternatives. Additionally, governmental initiatives promoting sustainable food production and dietary guidelines advocating for increased consumption of plant-based foods have further boosted the TVP market in North America.
Key players in the market
Some of the key players in the Texturized Vegetable Protein Market include Cargill Inc., Gushen Biotechnology Group Co., Ltd., Archer Daniels Midland Company, Vestkron A/S, Wilmar International Ltd., LLC, CHS Inc., MGP Ingredients, Roquette Freres, Puris Proteins, Sotexpro SA, Beneo GmbH, Crown Soya Protein Group, DuPont de Nemours, Inc. and Kerry Group.
In March 2024, DuPont and Menatek Defense Technologies announced that they have entered into an agreement related to the global bearing market. This collaboration between the two companies involves NAZ Bearings(R), an innovative bearing that is self-lubricating and maintenance free.
In February 2024, Cargill and food tech leader ENOUGH, are expanding their current partnership to further innovate nutritious and sustainable alternative meat and dairy solutions consumers crave.
In January 2024, Cargill launches REVEAL(TM) Layers, a first-of-its-kind, non-invasive NIR technology to monitor the body condition of poultry. This allows them to make real-time decisions regarding diets to support their flocks' long-term production and performance.
Table Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.