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客戶體驗/客戶參與

市場調查報告書

商品編碼

1532479

客戶資料平台 (CDP) 市場規模、按部署模型（本地、雲端）、按類型（資料管理、分析、啟動）、按組織規模（中小企業、大型企業）、按垂直行業、2024 - 2032 年預測

Customer Data Platform (CDP) Market Size, By Deployment Model (On-premises, Cloud), By Type (Data Management, Analytics, Activation), By Organization Size (SMEs, Large Enterprises), By Industry Vertical, Forecast 2024 - 2032

出版日期: 2024年05月17日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

由於各行業對個人化客戶體驗的需求不斷成長，客戶數據平台市場規模預計在 2024 年至 2032 年間複合年成長率將超過 26.5%。企業目前專注於提供客製化的互動和通訊，以提高客戶滿意度和忠誠度。客戶資料平台 (CDP) 使組織能夠收集、整合和分析來自多個來源的客戶資料，以建立統一且全面的客戶檔案。例如，2024 年 7 月，Braze 推出了 Braze 數據平台，旨在增強其整合和激活資料的能力，以提供相關的個人化客戶體驗。

對資料隱私和監管合規性的日益重視也將推動市場成長。由於 GDPR 和 CCPA 等嚴格的資料保護法規，組織面臨負責任地管理客戶資料並確保合規性的壓力。為此，CDP 提供強大的資料管理和治理功能，幫助企業維護資料的準確性、安全性和隱私。

整個產業分為部署模式、類型、組織規模、產業垂直和區域。

根據部署模型，預計到 2032 年，本地部分的客戶資料平台市場將大幅成長。資料。具有複雜 IT 環境和特定客製化需求的組織也在尋求本地解決方案，以更好地適應其獨特的需求。

就類型而言，活化細分市場的 CDP 產業預計將在 2024 年至 2032 年期間產生可觀的收入。這是因為企業越來越關注如何有效利用統一的客戶資料來推動個人化行銷活動和跨各種管道的客戶互動。透過將原始資料轉化為可操作的見解，CDP 中的啟動功能使組織能夠細分受眾、自訂通訊並即時提供相關內容。

由於快速的數位轉型和先進行銷技術的日益採用，亞太地區 CDP 市場將在 2024 年至 2032 年期間產生利潤豐厚的成長。中國、印度和日本等國家的企業正在利用 CDP 來利用網路使用者和行動裝置激增所產生的大量客戶資料。政府促進數位基礎設施和資料安全的有利措施促進了 CDP 的採用，也刺激了區域市場的成長。

產業生態系統分析
供應商格局
- 資料來源提供者
- CDP供應商
- 系統整合商
- 資料管理平台 (DMP)
- 諮詢和專業服務
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 對數據驅動行銷的需求不斷成長
  - 資料量和複雜度不斷增加
  - 全通路客戶體驗
  - 將人工智慧和機器學習整合到客戶資料平台
- 產業陷阱與挑戰
  - 數據品質和整合問題
  - 不斷發展的隱私法規
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按部署模型，2021 - 2032 年

主要趨勢
本地
雲

第 6 章：市場估計與預測：按類型，2021 - 2032

主要趨勢
資料管理
分析
啟用設定

第 7 章：市場估計與預測：依組織規模，2021 - 2032 年

主要趨勢
中小企業
大型企業

第 8 章：市場估計與預測：按產業垂直分類，2021 - 2032 年

主要趨勢
零售與電子商務
銀行、金融服務和保險 (BFSI)
媒體和娛樂
旅行和招待
衛生保健
電信
其他

第 9 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 西班牙
- 義大利
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 10 章：公司簡介

Adobe Inc.
Ascend.io
Bloomreach
BlueConic
Braze Inc.
Emarsys
Exponea
Microsoft Corporation
Oracle Corporation
RedPoint Global
Salesforce Inc.
SAP SE
SAS
SessionCam
Simon Data
Sitecore
Tealium
Twilio Inc.
Zaius
Zeta Global

簡介目錄

Product Code: 9526

Customer Data Platform Market size is expected to record over 26.5% CAGR between 2024 and 2032 driven by the increasing demand for personalized customer experiences across various industries. Businesses are currently focusing on delivering tailored interactions and communications to enhance customer satisfaction and loyalty. Customer data platforms (CDPs) enable organizations to collect, integrate, and analyze customer data from multiple sources for creating a unified and comprehensive customer profile. For instance, in July 2024, Braze unveiled the Braze Data Platform, designed to enhance its capabilities in integrating and activating data to deliver relevant, personalized customer experiences.

The increasing emphasis on data privacy and regulatory compliance will also fuel the market growth. With stringent data protection regulations, such as GDPR and CCPA, organizations are under pressure to manage customer data responsibly and ensure compliance. To that end, CDPs offer robust data management and governance features that help businesses maintain data accuracy, security, and privacy.

The overall industry is classified into deployment model, type, organization size, industry vertical and region.

Based on deployment model, the customer data platform market from the on-premises segment is expected to witness substantial growth rate through 2032. Many businesses, particularly in regulated industries like finance, healthcare, and government, prefer on-premises solutions as they offer greater control over sensitive customer data and ensure compliance with strict data protection regulations. Organizations with complex IT environments and specific customization needs are also seeking on-premises solution to offer more adaptability to their unique requirements.

In terms of type, the CDP industry from the activation segment is slated to generate notable revenue during 2024-2032. This is due to the rising focus to enable businesses to effectively utilize their unified customer data to drive personalized marketing campaigns and customer interactions across various channels. By transforming raw data into actionable insights, activation features within CDPs is allowing organizations to segment audiences, tailor communications, and deliver relevant content in real time.

Asia Pacific CDP market will generate lucrative growth during 2024-2032 attributed to rapid digital transformation and the increasing adoption of advanced marketing technologies. Businesses in countries like China, India, and Japan are leveraging CDPs to harness the vast amounts of customer data generated from the proliferation of internet users and mobile devices. Favorable government initiatives for promoting digital infrastructure and data security enhance the adoption of CDPs are also stimulating the regional market growth.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Data source providers
- 3.2.2 CDP vendors
- 3.2.3 System integrators
- 3.2.4 Data management platforms (DMPs)
- 3.2.5 Consulting and professional services
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing demand for data-driven marketing
  - 3.8.1.2 Rising data volume and complexity
  - 3.8.1.3 Omnichannel customer experience
  - 3.8.1.4 The integration of AI and ML into customer data platform
- 3.8.2 Industry pitfalls & challenges
  - 3.8.2.1 Data quality and integration issues
  - 3.8.2.2 Evolving privacy regulations
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Deployment Model, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 On-premises
5.3 Cloud

Chapter 6 Market Estimates & Forecast, By Type, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Data management
6.3 Analytics
6.4 Activation

Chapter 7 Market Estimates & Forecast, By Organization Size, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 SMEs
7.3 Large enterprises

Chapter 8 Market Estimates & Forecast, By Industry Vertical, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Retail and e-commerce
8.3 Banking, financial services, and insurance (BFSI)
8.4 Media and entertainment
8.5 Travel and hospitality
8.6 Healthcare
8.7 Telecommunications
8.8 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA