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1637868

歐洲個人護理包裝：市場佔有率分析、產業趨勢、成長預測（2025-2030）

Europe Personal Care Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

歐洲個人護理包裝市場規模（以出貨量為準）預計將從2025年的445.8億件成長到2030年的512億件，預測期間（2025-2030年）複合年成長率為2.81%。

歐洲個人護理包裝-市場-IMG1

主要亮點

  • 歐洲對護膚品需求的增加是由於防曬油、保濕霜、美容霜等護膚品變得更容易獲得且性價比更高，並且需求環境因市場擴張而發生變化。
  • 由於生活方式的改變和工薪階層女性壓力的增加，越來越多的年輕人遇到皮膚問題，這可能會導致客製化產品的增加。專門配製和製造由有機成分組成、不含有害化學物質並採用環保材料包裝的天然護膚的公司預計未來幾年的需求將顯著成長。
  • 該地區的年輕消費者喜愛有機護膚品。因此，該地區的市場參與企業正在推出新的創新產品來滿足消費者的需求。例如，2023 年 4 月，聯合利華品牌 Dove 更新了沐浴乳，並添加了植物來源成分和低過敏性變種。預計這將推動對護膚包裝解決方案的需求。
  • 歐洲化妝品市場的發展反映了更廣泛的歐洲市場的成長，其特點是注重品質、優質化和區域參與企業的增加。奢侈品與大眾市場商品之間的差距持續擴大，該地區對奢侈品的興趣持續成長，使市場受益。
  • *優質化妝品品牌在市場上越來越受歡迎。隨著時尚界的創新，眉筆、口紅、粉底霜、乳液等化妝品銷售量大幅成長。隨著極簡妝容的流行和高調產品的推出，我們看到消費者對有機臉部化妝品的興趣不斷增加。
  • 2023 年 1 月，Unette Group 推出了 Tear n Tuck 可重複密封管，它補充了傳統的螺帽管解決方案，並有助於減輕重量、成本和環境影響，同時減少 70% 的塑膠。這種可重新密封的解決方案被認為提供了一種多功能且方便的方式來包裝防曬油、潤滑劑、外用霜以及其他糊劑和液體。
  • 由於消費者的偏好和需求不斷變化，個人護理行業的產品種類顯著增加。消費者正在尋找適合自己需求的創新和專業個人保健產品，包括天然和有機配方、抗衰老解決方案和永續選擇。對如此多樣化產品的需求不斷成長，需要擁有專業知識、能力和資源來生產各種個人保健產品的契約製造製造商的參與。
  • *歐洲護膚品需求的成長主要是由於防曬油、保濕霜和美容霜等護膚品的可用性和成本效益，以及線上分銷的成長。
  • *隨著消費者越來越意識到自己對全球環境的影響，他們需要永續且無浪費的產品。因此，填充用玻璃瓶的需求不斷增加。
  • 填充用香水瓶可透過消除一次性包裝的需要並減少塑膠廢棄物來體現這些價值。玻璃不會劣化品質，並且可以無限期回收，使其成為填充用香水瓶的標語選擇。
  • *玻璃瓶具有無與倫比的美學吸引力，因此企業正在利用玻璃包裝的精緻和精緻來增強其產品的視覺吸引力。玻璃的透明度使消費者能夠欣賞顏色和純度，從而增強了產品的整體吸引力。除了美觀之外，玻璃包裝還具有出色的耐用性和保存期限。

歐洲個人護理包裝市場趨勢

護膚佔很大市場佔有率

  • 多種因素，包括減緩衰老徵兆的願望、護膚習慣意識的增強以及社交媒體的影響，正在推動對護膚產品的需求，尤其是千禧世代。這種不斷成長的需求直接影響了市場對此類產品的需求，並有助於護膚包裝的製造。
  • 千禧世代對護膚的日益關注，強調開發滿足其特定需求和偏好的專門配方。這包括採用有機和天然成分的產品，因為千禧世代優先考慮永續性和清潔美容。因此，護膚行業的包裝製造商正在增加研發投資，以滿足這些需求。
  • 隨著個人保健產品消費率的提高，德國護膚和臉部保養產品的銷售穩步成長，帶動了對玻璃、紙張和金屬製成的各種形式的包裝的需求。收益從 2019 年的 35.714 億美元增至 2023 年的 37.023 億美元。
  • 包裝製造商需要掌握護膚行業的最新趨勢、消費者偏好和監管要求。這樣做可以有效滿足客戶不斷變化的需求，為護膚包裝市場的成長做出貢獻。總體而言，護膚品在男性和女性中越來越受歡迎，製造商面臨著生產針對特定性別的產品的壓力，因此他們正在從內部包裝轉向合約包裝和製造，以擴大規模，降低產品成本。
  • 抗衰老護膚品含有有益成分，可改善膚質並減少細紋。此類產品需要適當的包裝以保護配方的功效。採用創新的包裝設計對於抗衰老產品的持久功效至關重要。
  • 真空幫浦和滴管瓶等創新包裝解決方案有助於維持產品效力和保存期限，同時改善衛生狀況。與2D碼一樣，互動式包裝可以實現虛擬產品測試和個人化推薦。人們也越來越關注永續性，包裝選擇由可回收塑膠和永續材料（如竹子和生物分解性材料）製成。
  • 2023 年 6 月，領先的玻璃包裝製造商 Croxsons 為倫敦填充用護膚品牌 Necessary Good 開發了初級包裝。 Croxsons 生活方式、美容、健康和保健部門設計了玻璃容器。 Necessary Good推出了臉部噴霧、洗面乳、保濕霜和膠束水等必需品。

英國預計將佔較大市場佔有率

  • 在英國，由於多種因素，市場正在成長，其中包括管包裝比玻璃瓶和寶特瓶傳統包裝選項具有許多優勢。除了方便和多功能之外，它們還價格實惠、環保並保護活性成分。管材的大規模生產可以快速且有效率地完成，因此與其他包裝材料和製程相比，生產成本相對較低。
  • 在化妝品行業，管材的使用正在擴大，用於凝膠、乳霜、軟膏和精華液的包裝，這些是管材包裝的理想選擇。市場上有這麼多的產品，消費者比以往任何時候都變得更加挑剔。在不犧牲產品完整性的情況下擁有美觀的包裝變得越來越重要。
  • 線上管道支持了我們在停工期間的業績，並透過增加支出實現了顯著成長。英國化妝品市場的發展反映了整個歐洲市場的擴張，其特點是注重品質、優質化和區域參與企業的不斷增加。奢侈品與大眾市場商品之間的差距持續拉大，國家對奢侈品的興趣增加，令市場受益。
  • 優質化妝品品牌在市場上越來越受歡迎。隨著時尚產業的創新，彩妝品（包括眉筆、口紅、粉底霜）等美容產品銷售量大幅成長。隨著更簡約妝容的流行和高調產品的推出，我們看到消費者對有機臉部化妝品的興趣增加。
  • 英國國家統計局的數據顯示，2023 年第一季個人照護支出增至約 97.522 億美元，而 2021 年第一季約為 65.978 億美元。個人護理品牌可能會投資於創新且有吸引力的包裝設計，以吸引消費者並使其產品脫穎而出。這包括環保的包裝材料、方便的包裝形式或美觀的設計等。隨著品牌尋求在不斷擴大的個人護理市場中保持競爭力，此類包裝創新可能會刺激市場成長。
  • 為了遵循永續性趨勢並響應消費者偏好，英國製造商擴大將可再填充產品引入化妝品包裝市場。例如，2023年7月，英國玻璃瓶製造商Croxsons為其填充用必需品護膚品牌Necessary Good推出了新的初級包裝。玻璃瓶有100毫升和200毫升兩種尺寸，形狀像圓柱體。該公司的生活方式、美容、健康與保健部門開發了這種玻璃器皿包裝。

歐洲個人護理包裝產業概況

歐洲個人護理包裝市場按 AptarGroup Inc.、Gerresheimer AG、Albea Group 和 Silgan Holdings Inc. 等參與企業的存在進行細分。這些參與企業正在推動歐洲包裝產業走向永續性數位化，並透過大量研發投資擴大市場。

2023年9月，法國化妝品公司歐舒丹與Albea合作更新產品陣容。這種新管適用於法國和歐洲其他地區現有的 PE 回收系統。此包裝解決方案包括經過塑膠回收再利用協會認證的全塑膠層壓板和 Greenleaf 管材。該管具有多層 HDPE 套管。

2023年6月，瑞士歐瑞蓮與法國Alvea合作推出新系列護髮素Duologi。 Duologi 的開發考慮了永續發展目標。本產品外殼不含鋁，採用低 PP 型材的金屬塑膠阻隔層壓板 (PBL) 管包裝。 Alvea採用的技術與歐洲MRP（高密度聚苯乙烯）回收流程完全相容。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 化妝品需求穩定成長
    • 越來越注重創新和有吸引力的包裝
  • 市場限制因素
    • 歐洲國家化妝品塑膠包裝重複利用率低

第6章 市場細分

  • 依材料類型
    • 塑膠
    • 玻璃
    • 金屬
    • 紙
  • 按包裝類型
    • 塑膠瓶/容器
    • 玻璃瓶/容器
    • 金屬容器
    • 折疊式紙盒
    • 瓦楞紙箱
    • 管和棒
    • 蓋子與封口裝置
    • 泵浦和分配器
    • 軟質塑膠包裝
  • 按用途
    • 口腔護理
    • 頭髮護理
    • 彩妝品
    • 護膚
    • 男士美容
    • 除臭劑
  • 按國家/地區
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙

第7章 競爭格局

  • 公司簡介
    • Albea Group
    • HCP Packaging Co. Ltd
    • Berry Global Inc.
    • Silgan Holdings Inc.
    • Libo Cosmetics Company Ltd
    • AptarGroup Inc.
    • Amcor Group GmBH
    • VERESCENCE FRANCE
    • Alpla Group
    • Rieke Packaging Systems Ltd
    • Quadpack Industries SA
    • Gerresheimer AG
    • Raepak Ltd

第8章投資分析

第9章 市場未來展望

簡介目錄
Product Code: 48035

The Europe Personal Care Packaging Market size in terms of shipment volume is expected to grow from 44.58 billion units in 2025 to 51.20 billion units by 2030, at a CAGR of 2.81% during the forecast period (2025-2030).

Europe Personal Care Packaging - Market - IMG1

Key Highlights

  • The increased demand for skin care products in Europe is primarily attributed to the availability and cost-effectiveness of skin care products, such as sunscreen, moisturizer, and beauty cream, as well as the growth of online distribution through Europe, which has reshaped the demand landscape.
  • A rising number of young adults have been experiencing skin problems due to changing lifestyle patterns and increased stress among the working-class female population, which is likely to lead to a rise in custom-made products. Companies specializing in formulating and producing natural skin care composed of organic ingredients, free from hazardous chemicals, and packaged in environmentally friendly materials are expected to experience considerable growth in demand over the coming years.
  • Young consumers in the region have been using organic skincare products. Thus, market players in the region are launching new and innovative products to cater to consumer demand. For instance, in April 2023, Unilever brand Dove reformulated a body wash with plant-based ingredients and a hypoallergic variant. This is expected to drive the demand for skincare packaging solutions.
  • The development of the European cosmetics market reflects the augmentation of the widespread European market, characterized by a growing focus on quality, premiumization, and the increased presence of regional players. The gap between premium and mass products continued to widen, with a more significant interest in premium products in the region, benefiting the market.
  • * The market has been witnessing a growing popularity of premium cosmetic brands. With the innovations in the fashion industry, cosmetic products such as eyebrow liners, lipsticks, foundation creams, and lotions have seen strong growth in sales. The trend towards a minimalist makeup look and high-profile product launches witnessed consumers' increasing focus on organic face cosmetics.
  • In January 2023, Unette Group launched its Tear n Tuck re-closable tubes in response to traditional screw cap tube solutions to help reduce weight, cost, and environmental impact with a 70% decrease in plastic. This resealable solution is thought to provide a versatile and convenient means of packaging suncream, lubricants, topical creams, and other pastes or liquids.
  • The personal care industry has been witnessing a significant expansion in product offerings due to evolving consumer preferences and demands. Consumers seek innovative and specialized personal care products tailored to their needs, such as natural and organic formulations, anti-aging solutions, and sustainable options. This growing demand for diverse product ranges necessitates the involvement of contract manufacturers with the expertise, capabilities, and resources to produce a wide variety of personal care products.
  • * The increased demand for skin care products in Europe is primarily attributed to the availability and cost-effectiveness of skin care products, such as sunscreen, moisturizer, and beauty cream, as well as the growth of online distribution.
  • * With higher awareness about the impact on the global environment, consumers are looking for products that are sustainable and reduce waste. Consequently, there is a growing demand for refillable glass bottles.
  • Refillable perfume bottles reflect these values by eliminating the need for disposable packaging and reducing plastic waste. Since glass is entirely recyclable indefinitely without degrading in quality, it is an uncontested choice for refillable perfume bottles.
  • * Glass bottles provide an unparalleled aesthetic appeal; therefore, companies utilize the refinement and sophistication of glass packaging to elevate the visual appeal of their products. The clarity of the glass enables consumers to admire the hue and purity, contributing to the overall charm of the product. In addition to their aesthetic appeal, glass packaging offers excellent durability and preservation qualities.

Europe Personal Care Packaging Market Trends

Skincare will Hold a Significant Market Share

  • The demand for skincare products, especially from millennials, is on the rise, driven by various factors such as the desire to delay the signs of aging, increasing awareness of skincare routines, and the influence of social media. This growing demand directly impacts the demand for such products in the market, aiding skincare packaging manufacturing.
  • Millennials' focus on skincare has led to an increased emphasis on developing specialized formulations that cater to their specific needs and preferences. These include products that incorporate organic and natural ingredients, as millennials prioritize sustainability and clean beauty. Thus, packaging manufacturers in the skincare industry are investing more in research and development to meet these demands.
  • The revenue from skin care and facial care products in Germany grows steadily with the growing consumption rate of personal care products, increasing the demand for different formats of packaging made with glass, paper, and metal. The revenue increased from USD 3571.4 million in 2019 to USD 3702.3 million in 2023.
  • Packaging manufacturers must stay updated with the latest trends, consumer preferences, and regulatory requirements in the skincare industry. By doing so, they can effectively meet their clients' evolving demands and contribute to the growth of the skincare packaging market. Overall, skin care products are gaining traction in both males and females, and manufacturers have been pressured to create gender-specific products, causing them to shift from in-house packaging to contract packaging and manufacturing to scale up and reduce product costs.
  • Anti-aging skincare products contain beneficial ingredients that enhance skin texture and minimize fine lines and wrinkles. These products require appropriate packaging materials to safeguard the efficacy of their formula. Employing innovative packaging designs is crucial to ensure the continued effectiveness of anti-aging products.
  • Innovative packaging solutions, such as airless pumps and dropper bottles, help preserve products' potency and shelf life while enhancing hygiene. Like QR codes, interactive packaging allows virtual product testing and personalized recommendations. There is also a growing focus on sustainability, with options for recyclable plastic or packaging made from sustainable materials like bamboo or biodegradable substances.
  • In June 2023, Croxsons, a leading glass packaging manufacturer, developed primary packaging for Necessary Good, a refillable skincare brand in London. Croxsons' lifestyle, beauty, health, and wellness division designed the glass containers. Necessary Good introduced essential products, including face mist, face wash, moisturizer, and micellar water.

The United Kingdom Expected to Hold Significant Share in the Market

  • In the United Kingdom, the market is growing due to several factors, such as tube packaging offering many benefits over traditional packaging options like glass jars and plastic bottles. In addition to being convenient and versatile, they are affordable, eco-friendly, and provide active ingredient protection. As the production of tubes on a large scale can be done quickly and efficiently, the production cost is relatively low compared to other packaging materials and processes.
  • The use of tubes in the cosmetic industry is growing to pack Gels, creams, ointments, and serums, as they are ideal for tube packaging. With so many products on the market, consumers are becoming choosier than ever before. Having aesthetically appealing packaging without sacrificing product integrity is becoming increasingly important.
  • The online channel propped up performance throughout lockdown periods and experienced significant growth with spending rising. The development of the United Kingdom cosmetics market reflects the augmentation of the overall European market, characterized by a growing focus on quality, premiumization, and the increased presence of regional players. The gap between premium and mass products continued to widen, with a greater interest in premium products in the country, benefiting the market.
  • The market witnessed the growing popularity of premium cosmetic brands. With the innovations in the fashion industry, beauty products such as color cosmetics (including eyebrow liners, lipsticks, and foundation creams) have seen strong growth in sales. The trend towards a more minimalist makeup look and high-profile product launches witnessed consumers' increasing focus on organic face cosmetics.
  • According to the Office for National Statistics (UK), in the first quarter of 2023, personal care spending increased to around USD 9,752.2 million compared to the first quarter of 2021, which was around USD 6597.8 million. Personal care brands may invest in innovative and attractive packaging designs to attract consumers and differentiate their products. This could include environmentally friendly packaging materials, convenient packaging formats, or aesthetically pleasing designs. This innovation in packaging can stimulate market growth as brands seek to stay competitive in the expanding personal care market.
  • In order to follow the sustainability trends and cater to consumer preferences, manufacturers in the United Kingdom are increasingly introducing refillable products in the cosmetic packaging market. For instance, in July 2023, Croxsons, a United Kingdom glass bottle manufacturer, launched the new primary packaging for the refillable essential skincare brand Necessary Good. Two 100 ml and 200 ml glass bottle sizes are shaped like cylinders. The company's lifestyle, beauty, and health and wellness division has developed this glassware packaging.

Europe Personal Care Packaging Industry Overview

The European personal care packaging market is fragmented due to the presence of players like AptarGroup Inc., Gerresheimer AG, Albea Group, and Silgan Holdings Inc., which are up-scaling the market with substantial R&D investments, driving toward the sustainability and digitization of the packaging industry in Europe.

September 2023: A France-based cosmetics company, L'Occitane, collaborated with Albea to redesign their product range. The new tube is suitable for use in existing PE recycling systems in France and the rest of Europe. The packaging solution includes an all-plastic laminate and a Greenleaf tube certified by the Association of Plastic Recyclers. The tube has a multi-layer sleeve in HDPE.

June 2023: Switzerland-based Oriflame company collaborated with Albea, a France-based company, to launch Duologi, a new range of conditioners. Duologi was developed in line with sustainability objectives. It is presented in a metallic plastic barrier laminate (PBL) tube with no aluminum in the shell and a low PP profile. The technology used by Albea is fully compliant with the European MRP (high-density polyethylene) recycling stream.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyer
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Steady Rise in Demand for Cosmetic Products
    • 5.1.2 Increasing Focus on Innovation and Attractive Packaging
  • 5.2 Market Restraints
    • 5.2.1 Low Rates of Re-usability of Plastic Packaging of Cosmetic Products in European Countries

6 MARKET SEGMENTATION

  • 6.1 By Material Type
    • 6.1.1 Plastic
    • 6.1.2 Glass
    • 6.1.3 Metal
    • 6.1.4 Paper
  • 6.2 By Packaging Type
    • 6.2.1 Plastic Bottles and Container
    • 6.2.2 Glass Bottles and Containers
    • 6.2.3 Metal Containers
    • 6.2.4 Folding Cartons
    • 6.2.5 Corrugated Boxes
    • 6.2.6 Tube and Stick
    • 6.2.7 Caps and Closures
    • 6.2.8 Pump and Dispenser
    • 6.2.9 Flexible Plastic Packaging
  • 6.3 By Application Type
    • 6.3.1 Oral Care
    • 6.3.2 Hair Care
    • 6.3.3 Color Cosmetics
    • 6.3.4 Skin Care
    • 6.3.5 Men's Grooming
    • 6.3.6 Deodorants
  • 6.4 By Country
    • 6.4.1 United Kingdom
    • 6.4.2 Germany
    • 6.4.3 France
    • 6.4.4 Italy
    • 6.4.5 Spain

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Albea Group
    • 7.1.2 HCP Packaging Co. Ltd
    • 7.1.3 Berry Global Inc.
    • 7.1.4 Silgan Holdings Inc.
    • 7.1.5 Libo Cosmetics Company Ltd
    • 7.1.6 AptarGroup Inc.
    • 7.1.7 Amcor Group GmBH
    • 7.1.8 VERESCENCE FRANCE
    • 7.1.9 Alpla Group
    • 7.1.10 Rieke Packaging Systems Ltd
    • 7.1.11 Quadpack Industries SA
    • 7.1.12 Gerresheimer AG
    • 7.1.13 Raepak Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET