市場調查報告書
商品編碼
1551288
到 2030 年個人護理包裝市場預測:按產品類型、材料類型、包裝類型、分銷管道、應用和地區進行的全球分析Personal Care Packaging Market Forecasts to 2030 - Global Analysis By Product Type (Bottles, Tubes and Sticks, Pumps and Dispensers, Pouches and Other Product Types), Material Type, Packaging Type, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2024 年全球個人護理包裝市場規模為 241 億美元,預計在預測期內將以 6.1% 的複合年成長率成長,到 2030 年達到 343 億美元。
個人護理包裝包括用於包裝個人衛生和美容相關產品的材料和容器,例如護膚、化妝品、香水和護髮用品。這種包裝旨在保護產品、確保安全並增加對消費者的美學吸引力。它們有多種形式,包括瓶子、管子、罐子和袋子,由塑膠、玻璃和金屬等材料製成。有效的個人護理包裝不僅可以保護產品的完整性,而且在品牌推廣和消費者參與方面發揮重要作用。
據英國美容協會稱,每年 95% 的化妝品包裝被丟棄,其中 14% 被送往回收廠。其中只有 9% 被回收,其餘的最終進入垃圾掩埋場。
對奢侈品和個人產品的需求增加
隨著可支配收入的增加,尤其是在新興市場,消費者願意投資於反映其個人偏好和生活方式的優質個人保養用品。社群媒體的影響力和對提升個人形象的產品的渴望進一步放大了這一趨勢。該品牌透過提供客製化的包裝解決方案來滿足挑剔的消費者不斷變化的期望,這些解決方案不僅具有視覺吸引力,而且傳達了獨特性和精緻性。
消費者安全擔憂
消費者安全問題對市場有重大影響,影響消費者信任與購買決策。隨著消費者越來越意識到包裝材料的潛在風險,例如化學浸出和污染,他們在選擇產品時變得更加謹慎。這種日益嚴格的審查可能會導致未能達到安全預期的品牌銷售下降,迫使製造商投資於更安全、更透明的包裝解決方案。
對永續包裝的需求不斷成長
消費者對環境問題的認知不斷提高以及對環保產品的渴望推動了個人護理包裝對永續包裝的需求不斷成長。消費者現在優先考慮盡量減少對環境影響的包裝,導致品牌採用可回收、生物分解性和可堆肥的材料。這項轉變不僅是對消費者偏好的回應,也是提升品牌聲譽和遵守監管標準的策略性舉措。
永續材料的高成本
永續包裝材料的高成本是個人護理行業面臨的主要挑戰。儘管消費者對環保選擇的要求越來越高,但生物分解性塑膠和回收材料等永續材料的高價可能會讓製造商(尤其是小品牌)望而卻步。這種成本負擔往往會轉嫁給消費者,並可能限制永續個人保健產品的市場准入。
COVID-19大流行對市場產生了重大影響,推動了衛生和消毒產品需求的增加,並導致包裝需求急劇增加。隨著消費者環保意識的增強,疫情也加速了永續和環保包裝的轉變。電子商務的成長進一步推動了線上運輸和運輸對創新、耐用和輕質包裝解決方案的需求。
預計管材和棒材細分市場在預測期內將是最大的
預計管棒銷量將在預測期內達到最高水準。它的流行是由於其方便、便攜和精確的塗布。管提供更好的保護並易於分配,而棒適合固態劑型並最大限度地減少產品浪費。隨著永續性成為優先事項,這些包裝類型擴大採用環保材料,包括可回收和生物分解性的材料,以適應環保意識的消費者。
預計塑膠領域在預測期內複合年成長率最高。
預計塑膠領域在預測期內複合年成長率最高。廣泛用於瓶子、罐子、蓋子和軟質包裝。這種材料可以模製成各種形狀並提供氣密密封,使其成為保持產品完整性的理想選擇。然而,塑膠對環境的影響正在增加消費者對永續替代品的需求。這促使該產業開發出符合環保趨勢的創新產品,例如可回收塑膠、生物分解性塑膠和消費後回收塑膠。
預計北美在預測期內將佔據最大的市場佔有率。該地區先進的製造能力支援各種創新包裝解決方案,包括可回收和環保材料。電子商務的興起進一步增加了對專為線上運輸設計的耐用、輕質包裝的需求。此外,人們對環境問題的認知不斷提高,導致包裝轉向永續包裝,例如使用生物分解性塑膠和可再填充容器。
由於可支配收入的增加、都市化和整裝儀容意識的增強,預計亞太地區在預測期內將保持最高的複合年成長率。該市場的特點是轉向優質和永續的包裝解決方案,反映了該地區日益增強的環保意識。此外,電子商務的繁榮,特別是在中國和印度,正在推動對創新和耐用包裝的需求,以確保產品在運輸過程中的安全。
According to Stratistics MRC, the Global Personal Care Packaging Market is accounted for $24.1 billion in 2024 and is expected to reach $34.3 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Personal care packaging encompasses the materials and containers used to package products related to personal hygiene and beauty, such as skincare, cosmetics, fragrances, and hair care items. This packaging is designed to protect the product, ensure its safety, and enhance its aesthetic appeal to consumers. It includes a variety of formats like bottles, tubes, jars, and pouches, made from materials such as plastic, glass, and metal. Effective personal care packaging not only preserves product integrity but also plays a crucial role in branding and consumer engagement.
According to the British Beauty Council, 95% of cosmetic packaging is thrown away every year, and 14% of the packaging goes to recycling plants. Out of this, only 9% is recycled, and the rest is dumped in landfills.
Increasing demand for luxury and personalized products
As disposable incomes rise, particularly in emerging markets, consumers are willing to invest in premium personal care items that reflect their individual preferences and lifestyles. This trend is further amplified by the influence of social media and the desire for products that enhance personal image. Brands are responding by offering customized packaging solutions that not only appeal visually but also convey a sense of exclusivity and sophistication, catering to the evolving expectations of discerning consumers.
Consumer safety concerns
Consumer safety concerns significantly impact the market by influencing both consumer trust and purchasing decisions. As awareness of potential hazards associated with packaging materials, such as chemical leaching and contamination, rises, consumers are increasingly cautious about the products they choose. This heightened scrutiny can lead to a decline in sales for brands that fail to meet safety expectations, forcing manufacturers to invest in safer, more transparent packaging solutions.
Growing demand for sustainable packaging
The growing demand for sustainable packaging in personal care packaging is driven by increasing consumer awareness of environmental issues and a desire for eco-friendly products. Consumers are now prioritizing packaging that minimizes environmental impact, leading brands to adopt recyclable, biodegradable, and compostable materials. This shift is not only a response to consumer preferences but also a strategic move to enhance brand reputation and comply with regulatory standards.
High costs of sustainable materials
The high costs associated with sustainable packaging materials pose a significant challenge for the personal care industry. While consumers increasingly demand eco-friendly options, the premium pricing of sustainable materials like biodegradable plastics and recycled content can be prohibitive for manufacturers, particularly smaller brands. This cost burden often gets passed on to consumers, potentially limiting the market reach of sustainable personal care products.
The COVID-19 pandemic significantly impacted the market, driving increased demand for hygiene and sanitization products, which led to a surge in packaging requirements. The pandemic also accelerated the shift towards sustainable and eco-friendly packaging as consumers became more environmentally conscious. E-commerce growth further boosted the demand for innovative, durable, and lightweight packaging solutions tailored for online delivery and shipping.
The tubes and sticks segment is expected to be the largest during the forecast period
The tubes and sticks is expected to be the largest during the forecast period. Their popularity stems from their convenience, portability, and ability to provide precise application. Tubes offer excellent protection and easy dispensing, while sticks are favored for solid formulations, ensuring minimal product waste. As sustainability becomes a priority, the market sees a rise in eco-friendly materials for these packaging types, including recyclable and biodegradable options, catering to environmentally conscious consumers.
The plastic segment is expected to have the highest CAGR during the forecast period
The plastic segment is expected to have the highest CAGR during the forecast period. It is widely used for bottles, jars, caps, and flexible packaging. The material's ability to be moulded into various shapes and provide airtight seals makes it ideal for preserving product integrity. However, the environmental impact of plastic has led to increasing consumer demand for sustainable alternatives. This has driven the industry to innovate with recyclable, biodegradable, and post-consumer recycled plastics, aligning with eco-friendly trends.
North America is projected to hold the largest market share during the forecast period. The region's advanced manufacturing capabilities support a wide range of innovative packaging solutions, including recyclable and eco-friendly materials. The rise of e-commerce has further fueled demand for durable, lightweight packaging designed for online delivery. Additionally, increasing awareness of environmental issues has led to a shift towards sustainable packaging, including the use of biodegradable plastics and refillable containers.
Asia Pacific is projected to hold the highest CAGR over the forecast period driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming. The market is characterized by a shift towards premium and sustainable packaging solutions, reflecting the region's growing environmental consciousness. Additionally, the e-commerce boom, particularly in China and India, has spurred demand for innovative and durable packaging that ensures product safety during shipping.
Key players in the market
Some of the key players in Personal Care Packaging market include Amcor plc, Berry Global Inc., CCL Industries Inc., Silgan Holdings Inc., AptarGroup Inc., Huhtamaki Oyj, Crown Holdings Inc., RPC Group Plc, ProAmpac LLC, WestRock Company, Sonoco Products Company, Rexam PLC, Mondi Group, Uflex Ltd., Tetra Pak, Saverglass and Cosmo Films Limited.
In May 2024, Amcor has partnered with Avon to launch AmPrima Plus, a refill pouch for the Little Black Dress classic shower gels in China. The company claims the new recycle-ready packaging will result in an 83 percent reduction in carbon footprint, and 88 percent and 79 percent reduction in water consumption and renewable energy respectively when it's recycled.
In April 2024, Amcor has introduced new packaging for Huggies Eco Protect nappies in Peru. The packaging, featuring 30% recycled materials, was launched in partnership with Kimberly-Clark. This initiative aims to offer a more sustainable packaging option for the hypoallergenic nappies, which are made with certified, plant-based fibres.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.