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市場調查報告書
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1683784

德國電動自行車:市場佔有率分析、行業趨勢和統計、成長預測(2025-2029 年)

Germany E-bike - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2029)

出版日期: | 出版商: Mordor Intelligence | 英文 192 Pages | 商品交期: 2-3個工作天內

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簡介目錄

德國電動自行車市場規模預計在 2025 年為 91.3 億美元,預計到 2029 年將達到 124.6 億美元,預測期內(2025-2029 年)的複合年成長率為 8.06%。

德國電動自行車-市場-IMG1

推進系統細分市場概覽

  • 德國是歐洲電動自行車產業領先的地區之一。推動電動自行車市場銷售的關鍵因素包括創新的產品功能、電池和驅動裝置的完全整合、有吸引力的設計以及高品質材料的使用。
  • 大眾、Gazelle等企業在德國漢諾威舉行的2018年IAA國際車展上推出了新型電動貨運自行車,以滿足物流業的需求。 Pon Bike Group 旗下公司 Gazelle 與 Aluca 和 MaaS(移動即服務)Start-UpsDOCKR 合作,生產 Gazell D10 貨運電動自行車型號。這款新型貨運電動自行車稱為輕型電動貨運車輛(LEFT),承重能力為 100 公斤,最多可攜帶兩個歐洲托盤尺寸(1,200 * 800 * 1,100 毫米)的傳統運輸箱。它配備了250W Bosch Performance CX馬達和1000Wh電池。
  • 隨著汽油價格上漲和人們環保意識的增強,德國政府和公民預計將轉向電動車。高速電動自行車有望取代輔助自行車,成為最實用的交通工具,儘管它們最適合短途旅行。速度踏板提供的動力越大、速度越快,它就越受歡迎。

德國電動自行車市場的趨勢

在德國,電動自行車的普及率一直大幅上升,顯示市場滲透率和消費者接受度不斷提高。

  • 在德國,過去幾年騎自行車逐漸成為一種流行的日常通勤方式。此外,近年來隨著電動自行車的推出,對自行車的需求也隨之增加。污染和交通狀況的持續惡化以及燃料價格的上漲,導致全國電動自行車的普及率不斷提高。在德國,電動自行車的銷量在所有年齡層中都在成長,其中 45 歲以上的人對電動自行車的興趣更大。 2018年電動自行車滲透率較2017年提升至23.40%。
  • 2020年的疫情對整個德國的電動自行車市場產生了正面影響。社交距離和對使用公共交通的擔憂等因素改變了消費者的通勤方式,進而導致電動自行車普及率大幅上升,2020 年的電動自行車普及率與 2019 年相比成長了約 7%。
  • 隨著電動自行車公司推出具有先進技術、更長電池續航力等高科技特性的新車型,吸引消費者,德國民眾對電動自行車的興趣顯著增加。此外,節省燃料以及消費者對無碳、更健康交通的偏好正在推動電動自行車的普及。這些因素導致該國電動自行車普及率在 2021 年與 2020 年相比增加到 42.60%,預計在預測期內德國的電動自行車普及率還將成長。

在德國,每天通勤距離在5至15公里之間的通勤者比例保持穩定,顯示通勤模式一致。

  • 城市居民逐漸接受自行車文化,德國對自行車的需求大幅增加。大約 23% 的人騎自行車去上班、上學或上大學。對自行車基礎設施和公共交通網路的投資鼓勵人們選擇騎自行車而不是其他交通方式。 2020年,通勤距離在5至15公里之間的人數增加也增加了德國對自行車的需求。
  • 2020年,德國的新冠疫情導致健身房和大眾公共關閉,德國人重新發現騎自行車作為一種安全、與社會隔離的交通途徑。此外,疫情期間,全國範圍內5-15公里半徑範圍內的通勤者數量有所增加,因為人們選擇騎自行車鍛鍊身體或到附近的地方跑步作為週末休閒。配備先進電池組的電動自行車續航里程可達 40-45 公里,其推出正推動自行車的需求,尤其是對於每天出行 5-15 公里的消費者而言。
  • 疫情發生後,人們養成了騎自行車的習慣。在新冠肺炎疫情限制解除後,許多人開始每天騎自行車往返於辦公室、企業和附近的市場之間,半徑範圍都在5至15公里內。 2021年,約有10%的使用者每天騎職場。在其他日子裡,約有 17% 的人選擇騎自行車到辦公室。騎自行車上下班的人數正在增加,部分原因是它有益於健康、實現碳排放和,並且可避免交通堵塞,從而節省時間。由於這些因素,預計到 2029 年,居住在 5-15 公里半徑範圍內的通勤者數量將會增加,在德國將達到 67.2%。

德國電動自行車產業概況

德國電動自行車市場較為分散,前五大公司的市佔率為19.82%。該市場的主要企業是:Accell Group、CUBE Bikes、Merida Industry、Pon Holding BV 和 Riese & Muller GmbH(按字母順序排列)。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章執行摘要和主要發現

第2章 報告要約

第 3 章 簡介

  • 研究假設和市場定義
  • 研究範圍
  • 調查方法

第4章 產業主要趨勢

  • 自行車銷量
  • 人均國內生產毛額
  • 通貨膨脹率
  • 電動自行車普及率
  • 每天出遊 5 至 15 公里的人口/通勤者百分比
  • 自行車出租
  • 電動自行車電池價格
  • 電池化學價格表
  • 超本地化配送
  • 自行車道
  • 徒步人數
  • 電池充電容量
  • 交通堵塞指數
  • 法律規範
  • 價值鏈與通路分析

第5章 市場區隔

  • 推進類型
    • 踏板輔助
    • 高速電動自行車
    • 油門輔助
  • 應用程式類型
    • 貨運/公用設施
    • 城市/城區
    • 健行
  • 電池類型
    • 鉛酸電池
    • 鋰離子電池
    • 其他

第6章 競爭格局

  • 關鍵策略趨勢
  • 市場佔有率分析
  • 業務狀況
  • 公司簡介
    • Accell Group
    • Canyon Bicycle
    • Cartrend GmbH(Fischer)
    • CUBE Bikes
    • Giant Manufacturing Co. Ltd.
    • KTM Bike Industries
    • Maxon Motor GmbH
    • Merida Industry Co. Ltd.
    • Pon Holding BV
    • Prophete GmbH & Co. KG
    • Riese & Muller GmbH
    • Specialized Bicycle Components
    • Winora Staiger GmbH

第7章:執行長的關鍵策略問題

第 8 章 附錄

  • 世界概況
    • 概述
    • 五力分析框架
    • 全球價值鏈分析
    • 市場動態(DRO)
  • 資訊來源和進一步閱讀
  • 圖片列表
  • 關鍵見解
  • 資料包
  • 詞彙表
簡介目錄
Product Code: 93665

The Germany E-bike Market size is estimated at 9.13 billion USD in 2025, and is expected to reach 12.46 billion USD by 2029, growing at a CAGR of 8.06% during the forecast period (2025-2029).

Germany E-bike - Market - IMG1

PROPULSION SEGMENT MARKET OVERVIEW

  • Germany is one of the leading regions of the European e-bike industry. Some of the major factors driving sales in the e-bike market are the innovative features of the products, fully integrated batteries and drives, appealing designs, and the use of high-quality materials.
  • Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Germany, to address the demands of the logistics industry. One of the Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike model. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kg and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 mm). A 250 W Bosch Performance CX motor and a 1000 Wh battery are included with the LEFT.
  • Germany's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people grow more environmentally conscious. Speed pedelecs are expected to overtake the pedal-assisted bicycles as the most practical mode of transportation, even if they are best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance.

Germany E-bike Market Trends

Germany exhibits a significant and consistent increase in E-Bike adoption rates, highlighting a strong market penetration and consumer acceptance.

  • The bicycle has gradually become one of the popular modes of daily commuting over the past few years in Germany. Moreover, the launch of e-bikes has increased the demand for bicycles in recent years. continuous growth in pollution and traffic conditions along with a hike in fuel prices have increased adoption of the e-bikes across the country. Germany is witnessing a sales growth of e-bikes under a variety of age groups and people between the age of 45 and above are highly showing interest in the bikes. As a result, the adoption rate for e-bikes has increased to 23.40% in 2018 over 2017.
  • The pandemic wave in 2020 has created a positive impact on the e-bike market across Germany. Factors such as taking measures of social distancing and anxiety about using public transportation have changed the commuting methods of the consumer which further has brought a big boom in the adoption of e-bicycles by growth of around 7% in 2020 over the year 2019.
  • The e-bicycle companies are launching new models with advanced technologies and high-tech features such as long battery ranges, which are attracting customers due to which the interest in e-bikes among the people of Germany is growing significantly. Moreover, the preference of consumers for a carbon-free and healthier ride along with fuel saving is contributing to the higher adoption rate of e-bicycles. Owing to such factors the country has witnessed an e-bike adoption rate increased to 42.60% in 2021 over 2020, which is projected to grow during the forecast period in Germany.

Germany shows a stable percentage of commuters traveling 5-15 km daily, indicating consistent commuting patterns.

  • People in different cities have started to gradually adopt the bicycle culture, and Germany has seen a huge increase in the demand for bicycles. Approximately 23% of people opt for bicycles to get to work, schools, or universities. The investments in cycling infrastructure and public transportation networks are encouraging people to choose a bicycle over other vehicles. An increase in the number of commuters with 5-15 km travel in 2020 also increased the demand for bicycles in Germany.
  • The COVID-19 pandemic in Germany in 2020 led to the shutdown of gyms and public transit, and people in Germany rediscovered bicycles as a safe, socially isolating mode of transportation. Aside from this, during the pandemic, people chose to exercise through bicycling or going for weekend recreational runs to nearby locations, increasing the number of commuters within the range of 5-15 km across the country. The introduction of e-bikes with advanced battery packs for providing an enhanced range of up to 40-45 km is boosting the demand for bicycles, especially by consumers traveling a distance of 5-15 km daily.
  • Individuals became habitual to riding bicycles after the pandemic. After the removal of the COVID-19 restrictions, many people started commuting by bicycle daily between offices, businesses, and adjacent markets within a range of 5-15 km. In 2021, about 10% of users traveled by bicycle daily to their workplaces. On alternative days, around 17% of people opted for bicycles to travel to offices. Bicycle commuters are on the rise, partly due to the health benefits, carbon-free journeys, and time savings from avoiding traffic jams. Such factors are expected to increase the number of commuters within the 5-15 km travel range, reaching 67.2% in 2029 across Germany.

Germany E-bike Industry Overview

The Germany E-bike Market is fragmented, with the top five companies occupying 19.82%. The major players in this market are Accell Group, CUBE Bikes, Merida Industry Co. Ltd., Pon Holding B.V. and Riese & Muller GmbH (sorted alphabetically).

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study
  • 3.3 Research Methodology

4 KEY INDUSTRY TRENDS

  • 4.1 Bicycle Sales
  • 4.2 GDP Per Capita
  • 4.3 Inflation Rate
  • 4.4 Adoption Rate Of E-bikes
  • 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
  • 4.6 Bicycle Rental
  • 4.7 E-bike Battery Price
  • 4.8 Price Chart Of Different Battery Chemistry
  • 4.9 Hyper-local Delivery
  • 4.10 Dedicated Bicycle Lanes
  • 4.11 Number Of Trekkers
  • 4.12 Battery Charging Capacity
  • 4.13 Traffic Congestion Index
  • 4.14 Regulatory Framework
  • 4.15 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

  • 5.1 Propulsion Type
    • 5.1.1 Pedal Assisted
    • 5.1.2 Speed Pedelec
    • 5.1.3 Throttle Assisted
  • 5.2 Application Type
    • 5.2.1 Cargo/Utility
    • 5.2.2 City/Urban
    • 5.2.3 Trekking
  • 5.3 Battery Type
    • 5.3.1 Lead Acid Battery
    • 5.3.2 Lithium-ion Battery
    • 5.3.3 Others

6 COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Accell Group
    • 6.4.2 Canyon Bicycle
    • 6.4.3 Cartrend GmbH (Fischer)
    • 6.4.4 CUBE Bikes
    • 6.4.5 Giant Manufacturing Co. Ltd.
    • 6.4.6 KTM Bike Industries
    • 6.4.7 Maxon Motor GmbH
    • 6.4.8 Merida Industry Co. Ltd.
    • 6.4.9 Pon Holding B.V.
    • 6.4.10 Prophete GmbH & Co. KG
    • 6.4.11 Riese & Muller GmbH
    • 6.4.12 Specialized Bicycle Components
    • 6.4.13 Winora Staiger GmbH

7 KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

8 APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter's Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms