義大利電動自行車：市場佔有率分析、行業趨勢和統計、成長預測（2025-2029 年）

義大利電動自行車市場規模預計在 2025 年達到 9.5 億美元，預計到 2029 年將達到 12.5 億美元，預測期內（2025-2029 年）的複合年成長率為 6.96%。

推進系統細分市場概覽

• 義大利是歐洲電動自行車市場領先的地區之一。推動義大利電動自行車市場銷售的主要因素是創新的產品功能、電池和驅動裝置的完全整合、有吸引力的設計和高品質的材料。
• 大眾和 Gazelle 等公司在義大利漢諾威舉行的 2018 年 IAA 國際汽車展覽會上推出了新型電動貨運自行車，以滿足物流行業的需求。 Pon Bike Group 旗下公司 Gazelle 與 Aluca 和 MaaS（移動即服務）Start-UpsDOCKR 合作，生產 Gazell D10 貨運電動自行車。這款新型貨運電動自行車稱為輕型電動貨物運輸車（LEFT），承重 100 公斤，最多可攜帶兩個歐洲托盤尺寸（1,200*800*1,100 毫米）的傳統運輸箱。
• 市場也越來越意識到採取措施的必要性，例如減少私家車使用、改用零排放汽車，以及減少貨運業和公共運輸的碳排放。隨著汽油價格上漲和人們環保意識的增強，義大利政府和公民預計將轉向電動車。高速電動自行車很可能很快就會取代輔助自行車，成為最實用的交通途徑，即使它們最適合短途旅行。電動自行車的功率和速度越提高，它們就會越受歡迎。由於這些因素，預計義大利電動自行車市場在預測期內將會成長。

義大利電動自行車市場趨勢

義大利的電動自行車普及率一直呈現持續強勁成長，顯示市場和消費群不斷成長。

• 人們對騎自行車作為理想鍛煉方式的興趣日益濃厚，義大利道路在尖峰時段的交通堵塞程度嚴重，以及政府出於環保考慮加大對電動自行車的推廣力度，都促使該國電動自行車的普及率不斷提高。由於燃料和維護成本較低，電動自行車普及率在 2019 年增加了 1.70%。
• 2020年COVID-19病例的增加對義大利電動自行車市場產生了正面影響。由於擔心感染病毒，人們不敢使用公共交通或租賃服務，這導致對電動自行車等私人車輛的需求增加。由於義大利民眾中電動自行車銷量的增加，2020年電動自行車的普及率進一步加速至2.40％左右。
• 隨著新冠疫情病例減少、限制和封鎖措施放鬆以及業務和辦公室重新開放，導致電動自行車普及率從 2020 年的13.90% 上升至 2021 年底的 14.90%。具有長續航里程、優惠速度限制和快速充電等先進功能的新型電動自行車的推出極大地鼓勵了消費者對電動自行車的投資。因此，預測期內，該國電動自行車的普及率預計將增加30%以上。

在義大利，每天通勤5至15公里的人數逐漸增加，出行距離的變化緩慢但一致。

• 在義大利，隨著越來越多的人選擇騎自行車出行，對自行車的需求也逐年增加。自行車需求的不斷成長也導致每天出行距離為 5 至 15 公里的通勤者數量增加。在義大利各個城市，超過18%的人每天騎自行車上下班或進行其他近距離。
• 由於封鎖導致交通服務暫停、健身房關閉，人們開始選擇騎自行車，這導致 2020 年和 2021 年對自行車的需求增加。義大利各地有騎自行車習慣的人們選擇自行車作為他們每天往返辦公室、企業和其他附近地方的交通工具。受騎乘趨勢推動，2021 年出行距離在 5 至 15 公里之間的通勤者數量比 2020 年增加了 0.4%。
• 隨著 COVID-19 限制的放寬，許多人開始騎自行車前往 5-15 公里範圍內的職場、辦公室或附近的市場。 2022年，約有16%的勞動人口騎自行車上下班。自行車基礎設施的發展和自行車道的增加也鼓勵了更多人選擇騎自行車上下班，導致 2022 年騎自行車用戶的比例比 2021 年增加了 0.4%。

義大利電動自行車產業概況

義大利電動自行車市場較為分散，前五大公司的市佔率為26.58%。市場的主要企業有：Atala SpA、Fabbrica Italiana Velocipedi Edoardo Bianchi SpA（Bianchi）、Giant Manufacturing、Merida Industry和Trek Bicycle Corporation（按字母順序排列）。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章執行摘要和主要發現

第2章 報告要約

第 3 章 簡介

• 研究假設和市場定義
• 研究範圍
• 調查方法

第4章 產業主要趨勢

• 自行車銷量
• 人均國內生產毛額
• 通貨膨脹率
• 電動自行車普及率
• 每天出遊 5-15 公里的人口/通勤者百分比
• 自行車出租
• 電動自行車電池價格
• 電池化學價格表
• 超本地化配送
• 自行車道
• 徒步人數
• 電池充電容量
• 交通堵塞指數
• 法律規範
• 價值鏈與通路分析

第5章 市場區隔

• 推進類型
  • 踏板輔助
  • 高速電動自行車
  • 油門輔助
• 應用程式類型
  • 貨運/公用設施
  • 城市/城區
  • 健行
• 電池類型
  • 鉛酸電池
  • 鋰離子電池
  • 其他

第6章 競爭格局

• 主要策略趨勢
• 市場佔有率分析
• 業務狀況
• 公司簡介
  • Askoll EVA SpA
  • Atala SpA
  • BOTTECCHIA CICLI SRL
  • Campagnolo Srl
  • CICLI LOMBARDO SpA
  • Colnago Ernesto & C SRL
  • Fabbrica Italiana Velocipedi Edoardo Bianchi SpA（Bianchi）
  • Giant Manufacturing Co. Ltd.
  • Merida Industry Co. Ltd.
  • Trek Bicycle Corporation

第7章：執行長的關鍵策略問題

第 8 章 附錄

• 世界概況
  • 概述
  • 五力分析框架
  • 全球價值鏈分析
  • 市場動態(DRO)
• 資訊來源和進一步閱讀
• 圖片列表
• 關鍵見解
• 資料包
• 詞彙表

The Italy E-bike Market size is estimated at 0.95 billion USD in 2025, and is expected to reach 1.25 billion USD by 2029, growing at a CAGR of 6.96% during the forecast period (2025-2029).

PROPULSION SEGMENT MARKET OVERVIEW

• Italy is one of the leading regions of the European e-bike market. Some major factors driving sales in the Italian e-bike market are innovative product features, fully integrated batteries and drives, appealing designs, and high-quality materials.
• Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Italy, to address the demand from the logistics industry. One of Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kilograms and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeters).
• The market is also being driven by the growing awareness of the need to take action to cut back on personal vehicle usage, switch to zero-emission cars, and decarbonize the freight industry and public transportation. Italy's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people become more environmentally conscious. The speed pedelec will soon overtake the pedal-assisted bicycle as the most practical mode of transportation, even if it is best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance. Owing to these factors, the Italian e-bike market is expected to grow over the forecast period.

Italy E-bike Market Trends

Italy demonstrates a consistent and robust growth in E-Bike adoption rates, indicating an expanding market and consumer base.

• The increase in interest in bicycles as an ideal mode of exercise, high traffic congestion on the roads of Italy during peak hours, and increasing government practices to promote e-bicycles due to environmental concerns are improving the adoption of e-bicycles in the country. Fewer fuel and maintenance costs increased the e-bicycle adoption rate by 1.70% in 2019.
• The growth in COVID-19 cases in 2020 positively impacted the Italian e-bike market. People feared taking public transport and rental services due to the fear of contracting the virus, which hiked the demand for personal vehicles such as e-bicycles. An increase in the sales of e-bikes among the people of Italy further accelerated the adoption rate of e-bikes by around 2.40% in 2020.
• Declining COVID-19 cases led to the relaxation of restrictions and lockdowns and the resumption of business operations and offices, which increased the adoption of e-bikes at the end of 2021, by 14.90%, compared to 13.90% in 2020. The introduction of new e-bikes with advanced features such as a long battery range, good speed limits, and fast charging features have highly encouraged consumers to invest in e-bikes. As a result, the country is expected to witness a growth in the adoption rate of e-bikes, by more than 30%, during the forecast period.

Italy shows a gradual increase in the population commuting 5-15 km daily, reflecting a slow but consistent change in travel distances.

• Italy is witnessing a significant demand for bicycles every year as more individuals opt to travel by bicycle. The increase in the demand for bicycles is also increasing the number of commuters who travel 5-15 km per day. Approximately more than 18% of bicycle users commute daily for work and other places at shorter distances in various cities across Italy.
• Due to the lockdown, transportation systems were halted, and gyms were closed, which led people to take up cycling and increased the demand for bicycles in 2020 and 2021. People with the habit of cycling opted for bicycles as the daily mode of commuting to offices, businesses, and other nearby places in Italy. The trend of cycling has increased the number of commuters traveling 5-15 km by 0.4% in 2021 over 2020.
• The relaxation of COVID-19 restrictions encouraged many people to travel by bicycle to workplaces, businesses, and nearby markets within a range of 5-15 km. Around 16% of the working population commuted by bicycle in 2022. Developments in the bicycle infrastructure and growth in bicycle lanes have also encouraged more people to opt for bicycles for commute, thus increasing the share of bicycle users by 0.4% in 2022 over 2021.

Italy E-bike Industry Overview

The Italy E-bike Market is fragmented, with the top five companies occupying 26.58%. The major players in this market are Atala SpA, Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi), Giant Manufacturing Co. Ltd., Merida Industry Co. Ltd. and Trek Bicycle Corporation (sorted alphabetically).

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

• 3.1 Study Assumptions & Market Definition
• 3.2 Scope of the Study
• 3.3 Research Methodology

4 KEY INDUSTRY TRENDS

• 4.1 Bicycle Sales
• 4.2 GDP Per Capita
• 4.3 Inflation Rate
• 4.4 Adoption Rate Of E-bikes
• 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
• 4.6 Bicycle Rental
• 4.7 E-bike Battery Price
• 4.8 Price Chart Of Different Battery Chemistry
• 4.9 Hyper-local Delivery
• 4.10 Dedicated Bicycle Lanes
• 4.11 Number Of Trekkers
• 4.12 Battery Charging Capacity
• 4.13 Traffic Congestion Index
• 4.14 Regulatory Framework
• 4.15 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

• 5.1 Propulsion Type
  • 5.1.1 Pedal Assisted
  • 5.1.2 Speed Pedelec
  • 5.1.3 Throttle Assisted
• 5.2 Application Type
  • 5.2.1 Cargo/Utility
  • 5.2.2 City/Urban
  • 5.2.3 Trekking
• 5.3 Battery Type
  • 5.3.1 Lead Acid Battery
  • 5.3.2 Lithium-ion Battery
  • 5.3.3 Others

6 COMPETITIVE LANDSCAPE

• 6.1 Key Strategic Moves
• 6.2 Market Share Analysis
• 6.3 Company Landscape
• 6.4 Company Profiles
  • 6.4.1 Askoll EVA SpA
  • 6.4.2 Atala SpA
  • 6.4.3 BOTTECCHIA CICLI SRL
  • 6.4.4 Campagnolo S.r.l.
  • 6.4.5 CICLI LOMBARDO SpA
  • 6.4.6 Colnago Ernesto & C SRL
  • 6.4.7 Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi)
  • 6.4.8 Giant Manufacturing Co. Ltd.
  • 6.4.9 Merida Industry Co. Ltd.
  • 6.4.10 Trek Bicycle Corporation

7 KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

8 APPENDIX

• 8.1 Global Overview
  • 8.1.1 Overview
  • 8.1.2 Porter's Five Forces Framework
  • 8.1.3 Global Value Chain Analysis
  • 8.1.4 Market Dynamics (DROs)
• 8.2 Sources & References
• 8.3 List of Tables & Figures
• 8.4 Primary Insights
• 8.5 Data Pack
• 8.6 Glossary of Terms