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市場調查報告書
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1609474

市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，世界規模(雙報告綁定套裝)

Market Share and Forecast: Account-Based Marketing (ABM) Platforms, 2023-2028, Worldwide (Bundle of Two Reports)
出版日期: | 出版商: QKS Group | 英文 110 Pages | 商品交期: 最快1-2個工作天內

價格

市場佔有率的說明

QKS Group 透露，到 2028 年，基於帳戶的行銷 (ABM) 平台市場的複合年增長率預計將達到 11.4%。

基於帳戶的行銷 (ABM) 平台正在成為一個重要的技術類別，使 B2B 組織能夠針對最有價值的帳戶和機會開展有針對性的數據驅動型行銷活動。從本質上講，ABM 平台使行銷人員能夠基於豐富的資料集（包括公司和技術統計、意圖監控和預測分析）來識別和建立適合理想客戶檔案的策略客戶細分。 ABM 平台提供了一個中央樞紐，用於定義關鍵客戶，然後為每個客戶設計個人化的多通路體驗。這種編排涵蓋了定向廣告、直郵和禮品等出站管道，以及網路個人化、聊天部署和銷售支援等入站參與。透過此流程，ABM 平台獲得有關參與度、歸因和收入影響的全面帳戶層級分析，以優化策略。

市場預測說明

QKS Group 透露，到 2028 年，基於帳戶的行銷 (ABM) 平台的複合年增長率預計將達到 11.40%。

基於帳戶的行銷 (ABM) 平台已成為一種重要的技術類別，使 B2B 組織能夠針對其最有價值的帳戶和機會開展有針對性的數據驅動型行銷活動。從本質上講，ABM 平台使行銷人員能夠根據豐富的資料集（包括公司和技術統計資料、意圖監控和預測分析）來識別和建立與理想客戶檔案相符的策略客戶細分。 ABM 平台提供了一個中央樞紐，用於定義關鍵客戶，然後為每個客戶設計個人化的多通路體驗。這種編排涵蓋了定向廣告、直郵和禮品等出站管道，以及網路個人化、聊天部署和銷售支援等入站參與。透過此流程，ABM 平台獲得有關參與度、歸因和收入影響的全面帳戶層級分析，以優化策略。

目錄

Market Share:

第1章 摘要整理

  • 主要調查結果
  • 主要預測
  • 主要趨勢
  • 市場概要

第2章 市場概要

  • 市場定義和範圍
  • 影響市場的主要原因
  • 促進因素與阻礙因素

第3章 市場分析

  • 全球ABM市場佔有率分析

第4章 市場佔有率分析

  • 市場佔有率:各地區
  • 市場佔有率:世界
  • 市場佔有率:美國
  • 市場佔有率:加拿大
  • 市場佔有率:南美
  • 市場佔有率:西歐
  • 市場佔有率:中東歐
  • 市場佔有率:中東·非洲
  • 市場佔有率:中國
  • 市場佔有率:亞太地區(日本·中國以外)
  • 市場佔有率:日本
  • 市場佔有率:各業界
  • 市場佔有率:媒體&娛樂
  • 市場佔有率:零售
  • 市場佔有率:BFSI
  • 市場佔有率:旅遊、飯店
  • 市場佔有率:教育
  • 市場佔有率:公共部門
  • 市場佔有率:醫療保健·生命科學
  • 市場佔有率:汽車
  • 市場佔有率:食品和飲料
  • 市場佔有率:各部署類型
  • 市場佔有率:內部部署
  • 市場佔有率:雲端
  • 市場佔有率:各客戶類型
  • 市場佔有率:中小企業
  • 市場佔有率:大企業
  • 市場佔有率:企業

第5章 企業簡介

  • 公司概要
  • 分析師的觀點與分析

第6章 附錄

  • 調查手法

Market Forecast:

第1章 摘要整理

  • 主要調查結果
  • 主要預測
  • 主要趨勢
  • 市場概要

第2章 市場概要

  • 市場定義和範圍
  • 影響市場的主要原因
  • 促進因素與阻礙因素

第3章 市場分析

  • 全球ABM市場預測分析

第4章 市場預測分析

  • 市場預測:各地區
  • 市場預測:世界
  • 市場預測:美國
  • 市場預測:加拿大
  • 市場預測:南美
  • 市場預測:西歐
  • 市場預測:中東歐
  • 市場預測:中東·非洲
  • 市場預測:中國
  • 市場預測:亞太地區(日本·中國以外)
  • 市場預測:日本
  • 市場展望:各業界
  • 市場預測:媒體&娛樂
  • 市場預測:零售
  • 市場預測:BFSI
  • 市場預測:旅遊&飯店
  • 市場預測:教育
  • 市場預測:公共部門
  • 市場預測:醫療保健&生命科學
  • 市場預測:汽車
  • 市場預測:食品和飲料
  • 市場預測:各部署類型
  • 市場預測:內部部署
  • 市場預測:雲端
  • 市場預測:各客戶類型
  • 市場預測:中小企業
  • 市場預測:各規模
  • 市場預測:企業

第5章 企業簡介

  • 公司概要
  • 分析師的觀點與分析

第6章 附錄

  • 調查手法
Product Code: QKS-02402

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of 11.4% by 2028.

Account-based marketing platforms have emerged as a critical technology category enabling B2B organizations to execute targeted, data-driven campaigns focused on their highest-value accounts and opportunities. At their core, ABM platforms allow marketers to identify and build segments of strategic accounts fitting an ideal customer profile based on rich data sets like firmographics, technographics, intent monitoring, and predictive analytics. With key accounts defined, ABM platforms then provide a central hub to design personalized multi-channel experiences tailored for each account. This orchestration spans both outbound channels like targeted advertising, direct mail, and gifting, as well as inbound engagement through web personalization, chat deployments, and sales enablement. Throughout the process, ABM platforms capture comprehensive account-level analytics on engagement, attribution, and revenue impact to optimize strategies.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Platform Projected to Register a CAGR of 11.40% by 2028.

Account-based marketing platforms have emerged as a critical technology category enabling B2B organizations to execute targeted, data-driven campaigns focused on their highest-value accounts and opportunities. At their core, ABM platforms allow marketers to identify and build segments of strategic accounts fitting an ideal customer profile based on rich data sets like firmographics, technographics, intent monitoring, and predictive analytics. With key accounts defined, ABM platforms then provide a central hub to design personalized multi-channel experiences tailored for each account. This orchestration spans both outbound channels like targeted advertising, direct mail, and gifting, as well as inbound engagement through web personalization, chat deployments, and sales enablement. Throughout the process, ABM platforms capture comprehensive account-level analytics on engagement, attribution, and revenue impact to optimize strategies.

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Analysis

  • Global ABM Market Share Analysis

Chapter 04: Market Share Analysis

  • Market Share by Region
  • Market Share Worldwide
  • Market Share USA
  • Market Share Canada
  • Market Share Latin America
  • Market Share Western Europe
  • Market Share Central & Eastern Europe
  • Market Share Middle East & Africa
  • Market Share China
  • Market Share APAC Ex Japan & China
  • Market Share Japan
  • Market Share by Industry Verticals
  • Market Share by Media & Entertainment
  • Market Share by Retail
  • Market Share by BFSI
  • Market Share by Travel & Hospitality
  • Market Share by Education
  • Market Share by Public Sector
  • Market Share by Healthcare & Life Science
  • Market Share by Automotive
  • Market Share by Food & Beverage
  • Market Share by Deployment Type
  • Market Share by Deployment Type: On prem
  • Market Share by Deployment Type: Cloud
  • Market Share by Customer Type
  • Market Share by SMB
  • Market Share by Large
  • Market Share by Enterprise

Chapter 05: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 06: Appendix

  • Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

  • Key Research Findings
  • Top Predictions
  • Top Trends
  • Market Summary

Chapter 02: Market Overview

  • Market Definition and Scope
  • Key Factors Impacting the Market
  • Drivers & Restraints

Chapter 03: Market Analysis

  • Global ABM Market Forecast Analysis

Chapter 04: Market Forecast Analysis

  • Market Forecast by Region
  • Market Forecast Global
  • Market Forecast USA
  • Market Forecast Canada
  • Market Forecast Latin America
  • Market Forecast Western Europe
  • Market Forecast Central & Eastern Europe
  • Market Forecast Middle East & Africa
  • Market Forecast China
  • Market Forecast APAC Ex Japan & China
  • Market Forecast Japan
  • Market Forecast by Industry Verticals
  • Market Forecast by Media & Entertainment
  • Market Forecast by Retail
  • Market Forecast by BFSI
  • Market Forecast by Travel & Hospitality
  • Market Forecast by Education
  • Market Forecast by Public Sector
  • Market Forecast by Healthcare & Life Science
  • Market Forecast by Automotive
  • Market Forecast by Food & Beverage
  • Market Forecast by Deployment Type
  • Market Forecast by Deployment Type: On prem
  • Market Forecast Deployment Type: Cloud
  • Market Forecast by Customer Type
  • Market Forecast by SMB
  • Market Forecast by Large
  • Market Forecast by Enterprise

Chapter 05: Company Profile

  • Company Overview
  • Analyst Perspectives and Analysis

Chapter 06: Appendix

  • Research Methodologies

LIST OF FIGURES

Market Share:

  • Fig. 1 Market Share of Account-Based Marketing (ABM) Worldwide, 2023
  • Fig. 2 Market Share of Account-Based Marketing (ABM) USA, 2023
  • Fig. 3 Market Share of Account-Based Marketing (ABM) Canada, 2023
  • Fig. 4 Market Share of Account-Based Marketing (ABM) Latin America, 2023
  • Fig. 5 Market Share of Account-Based Marketing (ABM) Western Europe, 2023
  • Fig. 6 Market Share of Account-Based Marketing (ABM) Central & Eastern Europe, 2023
  • Fig. 7 Market Share of Account-Based Marketing (ABM) Middle East & Africa, 2023
  • Fig. 8 Market Share of Account-Based Marketing (ABM) Asia excluding Japan and China, 2023
  • Fig. 9 Market Share of Account-Based Marketing (ABM) Japan, 2023
  • Fig. 10 Market Share of Account-Based Marketing (ABM) China, 2023
  • Fig. 11 Market Share of Account-Based Marketing (ABM) IT & Telecom Industry, 2023
  • Fig. 12 Market Share of Account-Based Marketing (ABM) Banking & Financial Services Industry, 2023
  • Fig. 13 Market Share of Account-Based Marketing (ABM) Insurance Industry, 2023
  • Fig. 14 Market Share of Account-Based Marketing (ABM) Healthcare Industry, 2023
  • Fig. 15 Market Share of Account-Based Marketing (ABM) Government & Public Sector, 2023
  • Fig. 16 Market Share of Account-Based Marketing (ABM) Retail & eCommerce, 2023
  • Fig. 17 Market Share of Account-Based Marketing (ABM) Manufacturing, 2023
  • Fig. 18 Market Share of Account-Based Marketing (ABM) Hospitality, 2023
  • Fig. 19 Market Share of Account-Based Marketing (ABM) On-premises Deployment, 2023
  • Fig. 20 Market Share of Account-Based Marketing (ABM) Cloud Deployment, 2023
  • Fig. 21 Market Share of Account-Based Marketing (ABM) SMB Customers, 2023
  • Fig. 22 Market Share of Account-Based Marketing (ABM) Large Customers, 2023
  • Fig. 23 Market Share of Account-Based Marketing (ABM) Enterprise Customers, 2023

Market Forecast:

  • Fig. 1 Market Forecast of Account-Based Marketing (ABM) Worldwide, 2024-2028
  • Fig. 2 Market Forecast of Account-Based Marketing (ABM) USA, 2024-2028
  • Fig. 3 Market Forecast of Account-Based Marketing (ABM) Canada, 2024-2028
  • Fig. 4 Market Forecast of Account-Based Marketing (ABM) Latin America, 2024-2028
  • Fig. 5 Market Forecast of Account-Based Marketing (ABM) Western Europe, 2024-2028
  • Fig. 6 Market Forecast of Account-Based Marketing (ABM)) Central & Eastern Europe, 2024-2028
  • Fig. 7 Market Forecast of Account-Based Marketing (ABM) Middle East & Africa, 2024- 2028
  • Fig. 8 Market Forecast of Account-Based Marketing (ABM) Asia excluding Japan and China, 2024-2028
  • Fig. 9 Market Forecast of Account-Based Marketing (ABM) Japan, 2024-2028
  • Fig. 10 Market Forecast of Account-Based Marketing (ABM)) China, 2024-2028
  • Fig. 11 Market Forecast of Account-Based Marketing (ABM) IT & Telecom Industry, 2024-2028
  • Fig. 12 Market Forecast of Account-Based Marketing (ABM) Banking & Financial Services Industry, 2024-2028
  • Fig. 13 Market Forecast of Account-Based Marketing (ABM) Insurance Industry, 2024-2028
  • Fig. 14 Market Forecast of Account-Based Marketing (ABM) Healthcare Industry, 2024-2028
  • Fig. 15 Market Forecast of Account-Based Marketing (ABM)) Government & Public Sector, 2024-2028
  • Fig. 16 Market Forecast of Account-Based Marketing (ABM) Retail & eCommerce, 2024-2028
  • Fig. 17 Market Forecast of Account-Based Marketing (ABM) Manufacturing, 2024-2028
  • Fig. 18 Market Forecast of Account-Based Marketing (ABM) Hospitality, 2024-2028
  • Fig. 19 Market Forecast of Account-Based Marketing (ABM) On-premises Deployment, 2024-2028
  • Fig. 20 Market Forecast of Account-Based Marketing (ABM) Cloud Deployment, 2024-2028
  • Fig. 21 Market Forecast of Account-Based Marketing (ABM) SMB Customers, 2024-2028
  • Fig. 22 Market Forecast of Account-Based Marketing (ABM) Large Customers, 2024-2028
  • Fig. 23 Market Forecast of Account-Based Marketing (ABM) Enterprise Customers, 2024-2028