市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，日本(雙報告綁定套裝)

該產品包括兩份報告:市場佔有率與市場預測

QKS Group 透露，預計到 2028 年，日本基於帳戶的行銷 (ABM) 平台市場的複合年增長率將高於平均水平。

日本的帳戶為基礎的行銷 (ABM) 平台市場正在經歷顯著成長，預計到 2028 年複合年增長率將高於平均水平。在日本，數位轉型措施正在加速，並且由於需要業務和 IT 之間的策略協作，因此引入了 ABM 解決方案。日本企業越來越認識到 ABM 工具在優化流程、推動創新和促進有效決策方面的價值。因此，對於希望提高敏捷性、簡化營運並在不斷變化的市場環境中保持競爭優勢的公司來說，ABM 平台的採用率顯著增加。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台讓 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。它被定義為“使之成為可能的技術” ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠開展活動，以實現更短的銷售週期並提供更高的投資回報率和更好的客戶體驗。 ”

市場預測說明

QKS Group 透露，預計到 2028 年，日本基於帳戶的行銷 (ABM) 平台市場的複合年增長率將高於平均水平。

日本反導市場前景廣闊，預計將持續強勁成長。隨著公司繼續專注於個人化行銷和策略客戶參與，先進的 ABM 平台的採用可能會增加。數據分析、人工智慧和機器學習方面的創新將成為關鍵驅動因素，從而實現更精確的定位並提高投資回報率。日本公司可能會將 ABM 作為行銷工作的重要組成部分，重點是改善客戶體驗和整合行銷策略。我們也看到了針對特定行業的 ABM 解決方案的趨勢，這可以進一步鞏固 ABM 在實現業務目標和推動成功方面的作用。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台讓 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。它被定義為“使之成為可能的技術” ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠採取行動縮短銷售週期並提供更高的投資回報率和更好的客戶體驗。 "

目錄

Market Share:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 日本市場佔有率
• 日本市場佔有率:各業界
• 市場佔有率:媒體·娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 日本市場佔有率:各部署類型
• 市場佔有率:內部部署
• 市場佔有率:雲端
• 日本市場佔有率:各客戶類型
• 市場佔有率:中小企業
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 日本市場預測
• 日本市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 市場預測:食品和飲料
• 日本市場預測:各部署類型
• 市場預測:內部部署
• 市場預測:雲端
• 日本市場預測:各客戶類型
• 市場預測:中小企業
• 市場預測:大企業
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Japan.

Japan is experiencing substantial growth in the account-based marketing (ABM) market, with an above-average CAGR projected by 2028. The country's accelerating digital transformation efforts and the need for strategic alignment between business and IT are driving the adoption of ABM solutions. Businesses in Japan are increasingly recognizing the value of ABM tools in optimizing processes, driving innovation, and facilitating effective decision-making. This has resulted in a notable increase in the implementation of ABM platforms, as companies seek to enhance agility, streamline operations, and maintain a competitive edge in the evolving market landscape.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Japan.

The future of the ABM market in Japan is promising, with expectations of sustained strong growth. As organizations continue to focus on personalized marketing and strategic customer engagement, the adoption of advanced ABM platforms will expand. Innovations in data analytics, artificial intelligence, and machine learning will be key drivers, enabling more precise targeting and improved ROI. Japanese companies are likely to emphasize enhancing customer experience and integrating marketing strategies, positioning ABM as a crucial element of their marketing efforts. The market may also witness a trend towards industry-specific ABM solutions, further solidifying ABM's role in achieving business objectives and driving success.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Japan Market Share
• Japan Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Japan Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Japan Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Japan Market Forecast
• Japan Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Japan Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Japan Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Japan, 2023
• Fig. 2 Japan Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Japan Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Japan Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Japan Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Japan Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Japan Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Japan Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Japan Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Japan Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Japan Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Japan Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Japan Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Japan Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Japan, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028