市場調查報告書
商品編碼
1570702
以帳戶為基礎的行銷市場:按帳戶類型、組件、部署模型、組織規模、產業 - 2025-2030 年全球預測Account-based Marketing Market by Account Type, Component, Deployment Model, Organization Size, Verticals - Global Forecast 2025-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
2023年基於帳戶的行銷市場價值為13.8億美元,預計到2024年將達到15.9億美元,複合年成長率為13.10%,到2030年將達到32.8億美元。
基於帳戶的行銷(ABM)是一種策略方法,透過將個人帳戶視為特定市場來專注於有針對性的行銷。 ABM 的定義是透過個人化宣傳活動吸引相關人員並接觸目標客戶(通常是大型企業客戶)。對 ABM 的需求源於對更高行銷投資回報率、與銷售人員的協作以及更有效地吸引高價值客戶的能力的需求。 ABM 適用於個人化參與很重要的各種行業,包括科技、金融服務和醫療保健。最終用戶主要是希望加強客戶關係並增加大客戶收益的 B2B 公司。數位行銷工具、資料分析和客戶關係管理系統的日益部署對市場成長產生了重大影響,這些工具可實現個人化和精確的定位。潛在的機會在於利用人工智慧和機器學習來完善目標策略並提高參與效率。您還可以透過整合人工智慧驅動的見解來建立長期關係,以最佳化客戶體驗。然而,資料隱私問題和大規模創建真正個人化體驗的挑戰等限制可能會阻礙市場擴張。此外,銷售和行銷團隊之間的協調和客製化不力可能會導致效率低下。創新的關鍵領域包括開發更先進的分析平台,可以更深入地了解帳戶行為和偏好。加強全通路行銷策略並在不同平台上提供無縫的客戶體驗也很重要。研究在保持個人化的同時減少隱私問題的方法也將是有利的。總體而言,ABM 市場具有巨大的成長潛力,但公司可以透過利用最新技術並加強銷售和行銷團隊之間的協作來最大限度地提高投資回報。
主要市場統計 | |
---|---|
基準年[2023] | 13.8億美元 |
預測年份 [2024] | 15.9億美元 |
預測年份 [2030] | 32.8億美元 |
複合年成長率(%) | 13.1% |
市場動態:揭示快速發展的基於帳戶的行銷市場的關鍵市場洞察
以帳戶為基礎的行銷市場正在因供需的動態交互作用而轉變。了解這些不斷變化的市場動態可以幫助企業做出明智的投資決策、策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險,以及消費行為及其對製造業的影響,您還可以更清楚地了解其對成本和採購趨勢的影響。
波特的五力:駕馭基於帳戶的行銷市場的策略工具
波特的五力框架是理解市場競爭格局的重要工具。波特的五力框架描述了評估公司競爭和探索策略機會的清晰方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢,解決弱點並避免潛在的挑戰,從而確保更強大的市場地位。
PESTLE分析:了解基於帳戶的行銷市場的外部影響
外部宏觀環境因素在塑造帳戶行銷市場的績效動態發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素,公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化,並幫助他們做出積極主動的決策。
市場佔有率分析 了解帳戶行銷市場的競爭狀況
基於帳戶的行銷市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來發現自己的競爭定位。該分析揭示了市場集中、細分和整合的趨勢,為供應商提供了製定策略決策所需的洞察力,使他們能夠在日益激烈的競爭中佔有一席之地。
FPNV 定位矩陣基於帳戶的行銷市場供應商的績效評估
FPNV 定位矩陣是評估基於帳戶的行銷市場中供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商,從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商,並確定最能滿足您的策略目標的合作夥伴和解決方案。
策略分析和建議描繪了基於帳戶的行銷市場的成功之路
對於旨在加強其在全球市場的影響力的公司來說,基於帳戶的行銷市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標,公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭格局中的挑戰,利用新的商機並取得長期成功。
1. 市場滲透率:對當前市場環境的詳細回顧。
2. 市場開拓:辨識新興市場的成長機會,評估現有產業的擴張潛力,並提供未來成長的策略藍圖。
3. 市場多元化:分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。
4. 競爭評估與情報:徹底分析競爭格局,檢視市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。
5. 產品開發與創新:重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。
1.目前的市場規模和未來的成長預測是多少?
2. 哪些產品和地區提供最佳投資機會?
3.塑造市場的關鍵技術趨勢和監管影響是什麼?
4.主要廠商的市場佔有率和競爭地位如何?
5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼?
The Account-based Marketing Market was valued at USD 1.38 billion in 2023, expected to reach USD 1.59 billion in 2024, and is projected to grow at a CAGR of 13.10%, to USD 3.28 billion by 2030.
Account-based marketing (ABM) is a strategic approach that focuses on targeted marketing by treating individual accounts as specific markets. It is defined by its precision in reaching targeted clients, usually large enterprise accounts, by engaging stakeholders through personalized campaigns. The necessity for ABM arises from a need for higher marketing ROI, sales alignment, and the ability to engage high-value accounts more effectively. Its application spans various industries, including technology, financial services, and healthcare, where personalized engagement is crucial. End users mainly include B2B companies looking to enhance customer relationships and increase revenue from key accounts. The market's growth is significantly influenced by the rising adoption of digital marketing tools, data analytics, and customer relationship management systems that enable personalized and precise targeting. A potential opportunity lies in leveraging AI and machine learning to refine targeting strategies and improve engagement efficiency. Another opportunity is the integration of AI-driven insights to optimize customer experiences, thus fostering long-term relationships. However, limitations like data privacy concerns and the challenge of creating truly personalized experiences at scale can hinder market expansion. Moreover, a lack of alignment between sales and marketing teams or insufficient customization can result in inefficiencies. Key areas for innovation include developing more advanced analytics platforms that can offer deeper insights into account behaviors and preferences. Another area is the enhancement of omni-channel marketing strategies to provide a seamless customer experience across different platforms. Researching ways to mitigate privacy issues while maintaining personalization will also be advantageous. Overall, while the ABM market presents significant growth potential, businesses need to address these challenges proactively by leveraging the latest technologies and fostering collaboration between sales and marketing teams to maximize their return on investment.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 1.38 billion |
Estimated Year [2024] | USD 1.59 billion |
Forecast Year [2030] | USD 3.28 billion |
CAGR (%) | 13.1% |
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Account-based Marketing Market
The Account-based Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Account-based Marketing Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Account-based Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Account-based Marketing Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Account-based Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Account-based Marketing Market
A detailed market share analysis in the Account-based Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Account-based Marketing Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Account-based Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Account-based Marketing Market
A strategic analysis of the Account-based Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include 6Sense, Act-On Software, AdDaptive Intelligence, Inc., Albacross, Demandbase, Demandscience, Drift, Evergage by Salesforce, Inc., Folloze, Inc., Foundry ABM, HunSpot, Integrate, Kwanzoo, Inc., Lattice Engines, Leadfeeder, Madison Logic, Inc., Market Resource Partners, LLC, Marketo by Adobe Inc., Metadata.io, Postal.io, Reachdesk, RollWorks, Terminus ABM, Uberflip, and WPP LLC.
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?