市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，西歐(雙報告綁定套裝)

市場佔有率的說明

QKS Group 透露，到 2028 年，西歐的基於帳戶的營銷 (ABM) 平台市場預計將實現平均複合年增長率。

西歐基於帳戶的行銷 (ABM) 平台市場穩定，預計到 2028 年將實現平均複合年增長率。在持續的數位轉型努力以及跨產業策略業務和 IT 協調的需求的推動下，成長一直穩定。西歐的組織繼續認識到 ABM 工具在優化流程、促進有效決策和推動創新方面的價值。因此，ABM 平台得到了一致採用，公司利用這些解決方案來簡化營運、提高敏捷性並在成熟的市場環境中保持競爭力。

市場預測

QKS Group 透露，西歐的基於帳戶的營銷 (ABM) 平台市場預計到 2028 年將實現平均複合年增長率。

西歐基於帳戶的行銷 (ABM) 平台市場的未來特徵是穩步發展和緩慢創新。隨著公司繼續專注於個人化行銷和策略客戶參與，ABM 平台的採用將繼續發揮重要作用。數據分析、人工智慧和機器學習的技術進步預計將有助於市場的發展，實現更精確的定位並提高投資回報。西歐公司可能會優先考慮改善客戶體驗和整合行銷策略，確保 ABM 仍然是其行銷工具包的關鍵組成部分。市場也可能轉向針對特定產業需求量身打造的更專業的 ABM 解決方案，從而增強 ABM 在實現業務目標方面的策略重要性。

目錄

Market Share:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 西歐市場佔有率
• 西歐市場佔有率:各業界
• 市場佔有率:媒體·娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 西歐市場佔有率:各部署類型
• 市場佔有率:內部部署
• 市場佔有率:雲端
• 西歐市場佔有率:各客戶類型
• 市場佔有率:中小企業
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 西歐市場預測
• 西歐市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售業
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 市場預測:食品和飲料
• 西歐市場預測:各部署類型
• 市場預測:內部部署
• 市場預測:雲端
• 西歐市場預測:各客戶類型
• 市場預測:中小企業
• 市場預測:大企業
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

Market Share Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

Western Europe presents a stable market for account-based marketing (ABM) platforms, with the market projected to register an average CAGR by 2028. While growth is steady, it is driven by the ongoing digital transformation initiatives and the need for strategic alignment between business and IT across various industries. Organizations in Western Europe continue to recognize the value of ABM tools in optimizing processes, facilitating effective decision-making, and driving innovation. This has led to a consistent adoption of ABM platforms, as businesses leverage these solutions to streamline operations, enhance agility, and maintain competitiveness in a mature market environment.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of average by 2028 in Western Europe.

The future of the ABM market in Western Europe is characterized by steady progress and gradual innovation. As companies continue to focus on personalized marketing and strategic customer engagement, the adoption of ABM platforms will remain important. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to contribute to the market's evolution, enabling more precise targeting and better ROI. Western European businesses are likely to prioritize enhancing customer experience and integrating marketing strategies, ensuring ABM remains a critical component of their marketing toolkit. The market may also see a shift towards more specialized ABM solutions tailored to specific industry needs, reinforcing the strategic importance of ABM in achieving business goals.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Western Europe Market Share
• Western Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Western Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Western Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Western Europe Market Forecast
• Western Europe Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Western Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Western Europe Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Western Europe, 2023
• Fig. 2 Western Europe Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Western Europe Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Western Europe Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Western Europe Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Western Europe Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Western Europe Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Western Europe Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Western Europe Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Western Europe Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Western Europe Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Western Europe Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Western Europe Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Western Europe Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Western Europe, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028