市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，中東及非洲(雙報告綁定套裝)

該產品包括兩份報告:市場佔有率與市場預測

QKS Group 透露，到 2028 年，中東和非洲地區的帳戶行銷 (ABM) 平台市場複合年增長率預計將高於平均水平。

在中東和非洲 (MEA) 地區，基於帳戶的營銷 (ABM) 平台市場正在經歷顯著增長，預計到 2028 年複合年增長率將高於平均水平。該地區的數位轉型措施正在蓬勃發展，策略業務和 IT 協調的需求正在推動 ABM 解決方案的採用。中東和非洲的公司正在認識到 ABM 工具在優化流程、增強決策和推動創新方面的優勢。因此，ABM 平台的採用正在顯著增加。這是因為公司尋求簡化營運、提高敏捷性並在動態的市場環境中獲得競爭優勢。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台讓 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。它被定義為“使之成為可能的技術” ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠開展活動，以實現更短的銷售週期並提供更高的投資回報率和更好的客戶體驗。 ”

市場預測說明

QKS Group 透露，中東和非洲的帳戶行銷 (ABM) 平台市場預計到 2028 年複合年增長率將高於平均值。中東和非洲 (MEA) 的反導市場前景光明，預計將持續成長和創新。隨著該地區的公司擴大採用個人化行銷和策略性客戶參與，對先進 ABM 平台的需求可能會增加。數據分析、人工智慧和機器學習的技術進步預計將推動市場發展，從而實現更精確的定位並提高投資回報。中東和非洲的公司可能會專注於改善客戶體驗和整合行銷策略，使 ABM 成為其行銷工作的重要組成部分。此外，專門的 ABM 解決方案可能會針對不同行業的特定需求而出現，從而加強 ABM 在業務成功中的關鍵作用。

QKS Group 表示， "基於帳戶的行銷 (ABM) 平台使 B2B 組織的行銷和銷售團隊能夠共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。 ` `技術使之成為可能ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠採取行動縮短銷售週期並提供更高的投資回報率和更好的客戶體驗。 "

目錄

Market Share:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 中東·非洲市場佔有率
• 中東·非洲市場佔有率:各業界
• 市場佔有率:媒體·娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 中東·非洲市場佔有率:各部署類型
• 市場佔有率:內部部署
• 市場佔有率:雲端
• 中東·非洲市場佔有率:各客戶類型
• 市場佔有率:中小企業
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 中東·非洲市場預測
• 中東·非洲市場預測:各業界
• 市場預測:媒體·娛樂
• 市場預測:零售業
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 市場預測:食品和飲料
• 中東·非洲市場預測:各部署類型
• 市場預測:內部部署
• 市場預測:雲端
• 中東·非洲市場預測:各客戶類型
• 市場預測:中小企業
• 市場預測:大企業
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Middle East & Africa.

The Middle East and Africa (MEA) region is experiencing notable growth in the account-based marketing (ABM) market, with an above-average CAGR projected by 2028. The region's increasing digital transformation efforts and the need for strategic alignment between business and IT are driving the adoption of ABM solutions. Companies in MEA are increasingly recognizing the benefits of ABM tools in optimizing processes, enhancing decision-making, and fostering innovation. This has resulted in a significant rise in the implementation of ABM platforms, as businesses seek to streamline operations, improve agility, and gain a competitive edge in the dynamic market environment.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Middle East & Africa. The future of the ABM market in the Middle East and Africa (MEA) is bright, with continued growth and innovation expected. As organizations in the region increasingly embrace personalized marketing and strategic customer engagement, the demand for advanced ABM platforms will rise. Technological advancements in data analytics, artificial intelligence, and machine learning are anticipated to drive the market forward, enabling more precise targeting and better ROI. MEA companies are likely to focus on enhancing customer experience and integrating marketing strategies, making ABM a vital part of their marketing efforts. Additionally, the market may see the emergence of specialized ABM solutions tailored to the unique needs of various industries, reinforcing ABM's critical role in achieving business success.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Middle East & Africa Market Share
• Middle East & Africa Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Middle East & Africa Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Middle East & Africa Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Middle East and Africa Market Forecast
• Middle East and Africa Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Middle East and Africa Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Middle East and Africa Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Middle East & Africa, 2023
• Fig. 2 Middle East & Africa Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Middle East & Africa Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Middle East & Africa Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Middle East & Africa Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Middle East & Africa Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Middle East & Africa Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Middle East & Africa Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Middle East & Africa Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Middle East & Africa Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Middle East & Africa Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Middle East & Africa Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Middle East & Africa Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Middle East & Africa Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Middle East and Africa, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028