市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，南美(雙報告綁定套裝)

該產品包括兩份報告:市場佔有率與市場預測

QKS Group 透露，預計到 2028 年，拉丁美洲基於帳戶的營銷 (ABM) 平台市場的複合年增長率將高於平均水平。

拉丁美洲的帳戶為基礎的行銷 (ABM) 平台市場正在強勁成長，預計到 2028 年複合年增長率將高於平均水平。隨著該地區持續擁抱數位轉型以及對策略業務和 IT 協調的需求不斷增加，對有效的 ABM 解決方案的需求也在不斷增長。拉丁美洲公司正在認識到 ABM 工具在優化流程、增強決策和促進創新方面的優勢。隨著公司努力簡化營運、提高敏捷性並在動態的市場環境中獲得競爭優勢，ABM 平台的採用率顯著增加。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台讓 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。它被定義為“使之成為可能的技術” ABM 平台提供聯絡人對客戶的洞察，透過建立目標客戶清單、規劃、報告、將資料組織成可操作的活動並促進潛在客戶開發，從而實現更好的決策。該平台使行銷和銷售團隊能夠開展活動，以實現更短的銷售週期並提供更高的投資回報率和更好的客戶體驗。 ”

市場預測說明

QKS Group 透露，預計到 2028 年，拉丁美洲基於帳戶的營銷 (ABM) 平台市場的複合年增長率將高於平均水平。

拉丁美洲 ABM 市場的未來可望持續成長和創新。隨著該地區的企業擴大採用個人化行銷和策略客戶參與，對先進 ABM 平台的需求可能會增加。數據分析、人工智慧和機器學習的技術進步預計將進​​一步推動市場，實現更精確的定位和更高的投資報酬率。拉丁美洲公司更有可能專注於改善客戶體驗和整合行銷策略，使 ABM 成為其行銷的重要組成部分。此外，可能會出現針對各行業特定需求量身定制的專業 ABM 解決方案，進一步增強 ABM 在業務成功中的作用。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台是一個允許 B2B 公司的行銷和銷售團隊共同努力瞄準最佳客戶，並透過持續的客戶參與來提高客戶購買力的平台。 "使人們能夠個性化體驗的技術。 ABM 平台提供聯絡人對客戶的洞察，透過建立目標客戶清單、規劃、報告、將資料組織成可操作的活動並促進潛在客戶開發，從而實現更好的決策。該平台使行銷和銷售團隊能夠採取行動縮短銷售週期並提供更高的投資回報率和更好的客戶體驗。 "

目錄

Market Share:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 南美市場佔有率
• 南美市場佔有率:各業界
• 市場佔有率:媒體·娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 南美市場佔有率:各部署類型
• 市場佔有率:內部部署
• 市場佔有率:雲端
• 南美市場佔有率:各客戶類型
• 市場佔有率:中小企業
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 南美市場預測
• 南美市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售業
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 中南美的市場預測:食品和飲料
• 南美的市場預測:各部署類型
• 市場預測:內部部署
• 市場預測:雲端
• 南美的市場預測:各客戶類型
• 市場預測:中小企業
• 市場預測:大企業
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Latin America.

Latin America is experiencing robust growth in the account-based marketing (ABM) market, with projections indicating an above-average CAGR by 2028. The region's increasing adoption of digital transformation and the growing demand for strategic alignment between business and IT have driven the need for effective ABM solutions. Companies in Latin America are increasingly recognizing the benefits of ABM tools in optimizing processes, enhancing decision-making, and fostering innovation. This has led to a significant rise in the implementation of ABM platforms, as businesses strive to streamline operations, improve agility, and gain a competitive edge in the dynamic market environment.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Latin America.

The future of the ABM market in Latin America is poised for continued growth and innovation. As organizations in the region increasingly embrace personalized marketing and strategic customer engagement, the demand for advanced ABM platforms will rise. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to further propel the market, enabling more precise targeting and better ROI. Latin American companies are likely to place greater emphasis on enhancing customer experience and integrating marketing strategies, making ABM a vital part of their marketing arsenal. Additionally, the market may see the emergence of specialized ABM solutions tailored to the unique needs of various industries, reinforcing ABM's critical role in achieving business success.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Latin America Market Share
• Latin America Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Latin America Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Latin America Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Latin America Market Forecast
• Latin America Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Latin America Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Latin America Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Latin America, 2023
• Fig. 2 Latin America Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Latin America Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Latin America Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Latin America Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Latin America Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Latin America Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Latin America Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Latin America Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Latin America Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Latin America Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Latin America Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Latin America Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Latin America Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Latin America, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028