市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，中東歐(雙報告綁定套裝)

該產品包括兩份報告:市場佔有率與市場預測

QKS Group 透露，到 2028 年，中歐和東歐的基於帳戶的營銷 (ABM) 平台市場的複合年增長率預計將高於平均水平。

中歐和東歐的基於帳戶的營銷 (ABM) 平台市場正在經歷顯著增長，預計到 2028 年複合年增長率將高於平均水平。該地區的數位轉型工作正在加速，策略業務和 IT 協調的需求正在推動 ABM 解決方案的採用。中歐和東歐的公司越來越認識到 ABM 工具在優化流程、推動創新和促進有效決策方面的價值。因此，尋求提高敏捷性、簡化營運並在不斷變化的市場環境中保持競爭優勢的公司對 ABM 平台的採用顯著增加。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台讓 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。它被定義為“使之成為可能的技術” ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠開展活動，以實現更短的銷售週期並提供更高的投資回報率和更好的客戶體驗。 ”

市場預測說明

QKS Group 透露，預計到 2028 年，中歐和東歐基於帳戶的營銷 (ABM) 平台市場的複合年增長率將高於平均水平。

中東歐反導市場前景廣闊，預計將持續強勁成長。隨著公司繼續專注於個人化行銷和策略客戶參與，先進的 ABM 平台的採用可能會增加。數據分析、人工智慧和機器學習方面的創新將成為關鍵驅動因素，從而實現更精確的定位並提高投資回報率。該地區的公司可能會將 ABM 作為行銷工作的關鍵要素，重點是改善客戶體驗和整合行銷策略。我們也看到了針對特定行業的 ABM 解決方案的趨勢，這可以進一步鞏固 ABM 在實現業務目標和推動成功方面的作用。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台讓 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。它被定義為“使之成為可能的技術” ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠採取行動縮短銷售週期並提供更高的投資回報率和更好的客戶體驗。 "

目錄

Market Share:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 中東歐市場佔有率
• 中東歐市場佔有率:產業
• 市場佔有率:媒體·娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 中東歐市場佔有率:各部署類型
• 市場佔有率:內部部署
• 市場佔有率:雲端
• 中東歐市場佔有率:各客戶類型
• 市場佔有率:中小企業
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 中東歐市場預測
• 中東歐市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售業
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 市場預測:食品和飲料
• 中東歐市場預測:各部署類型
• 市場預測:內部部署
• 市場預測:雲端
• 中東歐市場預測:各客戶類型
• 市場預測:中小企業
• 市場預測:各規模
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.

Central & Eastern Europe is witnessing substantial growth in the account-based marketing (ABM) market, with an above-average CAGR projected by 2028. The region's accelerating digital transformation efforts and the need for strategic alignment between business and IT have fueled the adoption of ABM solutions. Businesses in Central & Eastern Europe are increasingly recognizing the value of ABM tools in optimizing processes, driving innovation, and facilitating effective decision-making. This has resulted in a notable increase in the implementation of ABM platforms, as companies seek to enhance agility, streamline operations, and maintain a competitive edge in the evolving market landscape.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.

The future of the ABM market in Central & Eastern Europe is promising, with expectations of sustained strong growth. As organizations continue to focus on personalized marketing and strategic customer engagement, the adoption of advanced ABM platforms will expand. Innovations in data analytics, artificial intelligence, and machine learning will be key drivers, enabling more precise targeting and improved ROI. Companies in the region are likely to emphasize enhancing customer experience and integrating marketing strategies, positioning ABM as a crucial element of their marketing efforts. The market may also witness a trend towards industry-specific ABM solutions, further solidifying ABM's role in achieving business objectives and driving success.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• Central & Eastern Europe Market Share
• Central & Eastern Europe Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• Central & Eastern Europe Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• Central & Eastern Europe Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• Central & Eastern Europe Market Forecast
• Central & Eastern Europe Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• Central & Eastern Europe Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• Central & Eastern Europe Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms Central & Eastern Europe, 2023
• Fig. 2 Central & Eastern Europe Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 Central & Eastern Europe Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 Central & Eastern Europe Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 Central & Eastern Europe Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing Central & Eastern Europe, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028