市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，中國(雙報告綁定套裝)

該產品包括兩份報告:市場佔有率與市場預測

QKS Group 透露，預計到 2028 年，中國的帳戶行銷 (ABM) 平台市場複合年增長率將高於平均水平。

中國的帳戶行銷 (ABM) 平台市場正在顯著成長，預計到 2028 年複合年增長率將高於平均值。該國快速的數位轉型努力以及對戰略業務和 IT 協調不斷增長的需求正在刺激 ABM 解決方案的採用。中國的組織正在認識到 ABM 工具在優化流程、促進有效決策和推動創新方面的價值。隨著公司利用這些解決方案來簡化營運、提高敏捷性並在不斷發展的數位環境中獲得競爭優勢，ABM 平台的採用率正在上升。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台讓 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與為目標帳戶提供個人化的購買體驗。它被定義為“使之成為可能的技術” ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠開展活動，以實現更短的銷售週期並提供更高的投資回報率和更好的客戶體驗。 ”

市場預測說明

QKS Group透露，到2028年，中國的帳戶行銷（ABM）平台市場複合年增長率將高於平均水準。中國反導市場前景廣闊，可望持續強勁成長。隨著公司繼續優先考慮個人化行銷和策略客戶參與，對先進 ABM 平台的需求可能會成長。數據分析、人工智慧和機器學習的技術進步預計將推動下一波 ABM 創新，實現更精確的定位並提高投資回報率。中國企業可能會專注於改善客戶體驗和整合行銷策略，使 ABM 成為其行銷工作的關鍵要素。市場也可能轉向針對特定行業需求量身定制的更專業的 ABM 解決方案，從而提高 ABM 在實現業務目標方面的策略重要性。

QKS Group 表示： "基於帳戶的行銷 (ABM) 平台允許 B2B 公司的行銷和銷售團隊共同努力，瞄準最佳帳戶，並透過持續的客戶參與來個性化目標帳戶的購買體驗它被定義為 "使之成為可能的技術" 。 ABM 平台提供聯絡人對帳戶的洞察，透過建立目標帳戶清單、規劃、報告、將資料組織到可操作的活動中以及促進跨帳戶的潛在客戶培育，從而實現更好的決策。該平台使行銷和銷售團隊能夠採取行動縮短銷售週期並提供更高的投資回報率和更好的客戶體驗。 "

目錄

Market Share:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 中國市場佔有率
• 中國市場佔有率:產業
• 市場佔有率:媒體&娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 中國市場佔有率:各部署類型
• 市場佔有率:內部部署
• 市場佔有率:雲端
• 中國市場佔有率:各客戶類型
• 市場佔有率:中小企業
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 中國市場預測
• 中國市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 中國的市場預測:食品和飲料
• 中國市場預測:各部署類型
• 市場預測:內部部署
• 市場預測:雲端
• 中國市場預測:各客戶類型
• 市場預測:中小企業
• 市場預測:各規模
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in China.

China is witnessing significant growth in the account-based marketing (ABM) market, with an above-average CAGR projected by 2028. The country's rapid digital transformation initiatives and the growing need for strategic alignment between business and IT have fueled the adoption of ABM solutions. Organizations in China are increasingly recognizing the value of ABM tools in optimizing processes, facilitating effective decision-making, and driving innovation. This has led to a notable rise in the implementation of ABM platforms, as businesses leverage these solutions to streamline operations, enhance agility, and gain a competitive edge in the evolving digital landscape.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group reveals that the account-based marketing market will register an above-average CAGR by 2028 in China. The future of the ABM market in China is highly promising, with sustained strong growth anticipated. As businesses continue to prioritize personalized marketing and strategic customer engagement, the demand for advanced ABM platforms will increase. Technological advancements in data analytics, artificial intelligence, and machine learning are expected to drive the next wave of ABM innovation, enabling more precise targeting and better ROI. Chinese companies are likely to emphasize enhancing customer experience and integrating marketing strategies, making ABM a critical ABM a critical component of their marketing efforts. The market may also see a shift towards more specialized ABM solutions tailored to specific industry needs, reinforcing the strategic importance of ABM in achieving business goals.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• China Market Share
• China Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• China Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• China Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• China Market Forecast
• China Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• China Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• China Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms China, 2023
• Fig. 2 China Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 China Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 China Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 China Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 China Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 China Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 China Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 China Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 China Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 China Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 China Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 China Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 China Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing China, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028