市場佔有率與預測:帳基於帳戶的行銷(ABM)平台，2023～2028年，美國(雙報告綁定套裝)

該產品包括兩份報告:市場佔有率與市場預測

QKS Group 透露，預計到 2028 年，美國基於帳戶的營銷 (ABM) 平台市場的複合年增長率將低於平均水平。

儘管與其他地區相比成長率有所放緩，但美國仍然是基於帳戶的營銷 (ABM) 平台市場的重要參與者。預計到 2028 年，該市場的複合年增長率將低於平均值。有幾個因素促使成長放緩，包括市場飽和和大型企業典型的較長採用週期。也就是說，隨著公司尋求改善行銷策略、提高目標定位和增強客戶參與度，ABM 平台的採用不斷發展。儘管步伐可能緩慢，但美國公司仍在繼續投資 ABM 工具，以加強銷售和行銷團隊之間的協作，提高客戶保留率並推動更個人化的行銷工作。這種逐步採用證實了對 ABM 在實現業務目標方面的策略重要性的謹慎而穩定的認識。

QKS Group 解釋： "基於帳戶的行銷 (ABM) 平台是 B2B 公司的行銷和銷售團隊協作定位最佳帳戶並透過持續的客戶參與來個性化目標帳戶的購買體驗的平台。被定義為“使之成為可能的技術” ABM 平台提供聯絡人對客戶的洞察，透過建立目標客戶清單、規劃、報告、將資料組織成可操作的活動並促進潛在客戶開發，從而實現更好的決策。該平台使行銷和銷售團隊能夠開展活動，以實現更短的銷售週期並提供更高的投資回報率和更好的客戶體驗。 ”

市場預測說明

QKS Group 透露，預計到 2028 年，美國基於帳戶的行銷 (ABM) 平台市場的複合年增長率將低於平均水平。

儘管預期成長率低於平均水平，但美國基於帳戶的行銷 (ABM) 平台市場的未來仍具有廣闊的發展和創新潛力。隨著公司繼續應對複雜的數位競爭格局，我們預計將更加重視個人化行銷和策略客戶參與。數據分析、人工智慧和機器學習的進步可能會推動下一波 ABM 創新，從而實現更精確的定位和更高的投資回報率。此外，隨著企業越來越重視客戶體驗和整合行銷方法，ABM 平台將在培養更深層的客戶關係和提高整體行銷效率方面發揮關鍵作用。美國市場可能會轉向針對特定產業需求而客製化的更專業的 ABM 解決方案，進一步鞏固 ABM 作為現代行銷策略的關鍵要素。

目錄

Market Share:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場佔有率分析

• 美國市場佔有率
• 美國市場佔有率:各業界
• 市場佔有率:媒體&娛樂
• 市場佔有率:零售
• 市場佔有率:BFSI
• 市場佔有率:旅遊、飯店
• 市場佔有率:教育
• 市場佔有率:公共部門
• 市場佔有率:醫療保健·生命科學
• 市場佔有率:汽車
• 市場佔有率:食品和飲料
• 美國市場佔有率:各部署類型
• 市場佔有率:內部部署
• 市場佔有率:雲端
• 美國市場佔有率:各客戶類型
• 市場佔有率:中小企業
• 市場佔有率:大企業
• 市場佔有率:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

Market Forecast:

第1章 摘要整理

• 主要調查結果
• 主要預測
• 主要趨勢
• 市場概要

第2章 市場概要

• 市場定義和範圍
• 影響市場的主要原因
• 促進因素與阻礙因素

第3章 市場預測分析

• 美國市場預測
• 美國市場預測:各業界
• 市場預測:媒體&娛樂
• 市場預測:零售業
• 市場預測:BFSI
• 市場預測:旅遊&飯店
• 市場預測:教育
• 市場預測:公共部門
• 市場預測:醫療保健&生命科學
• 市場預測:汽車
• 市場預測:食品和飲料
• 美國市場預測:各部署類型
• 市場預測:內部部署
• 市場預測:雲端
• 美國市場預測:各客戶類型
• 市場預測:中小企業
• 市場預測:大企業
• 市場預測:企業

第4章 企業簡介

• 公司概要
• 分析師的觀點與分析

第5章 附錄

• 調查手法

This product includes two reports: Market Share and Market Forecast.

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of below average by 2028 in USA.

Despite a slower growth rate compared to other regions, the United States remains a significant player in the account-based marketing (ABM) market. The market is projected to register a below-average CAGR by 2028. Several factors contribute to this tempered growth, including market saturation and the longer adoption cycles typical of larger enterprises. Nevertheless, the adoption of ABM platforms continues to evolve as organizations seek to refine their marketing strategies, improve targeting, and enhance customer engagement. While the pace may be slower, U.S. companies are still investing in ABM tools to achieve better alignment between sales and marketing teams, improve customer retention, and drive more personalized marketing efforts. This gradual adoption underscores a steady, albeit measured, recognition of the strategic importance of ABM in achieving business objectives.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

Market Forecast Description:

QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of below average by 2028 in USA.

The future of the account-based marketing (ABM) market in the United States, despite its below-average projected growth, holds promising potential for evolution and innovation. As organizations continue to navigate the complexities of a competitive digital landscape, the emphasis on personalized marketing and strategic customer engagement is expected to intensify. Advances in data analytics, artificial intelligence, and machine learning will likely drive the next wave of ABM innovation, enabling more precise targeting and improved ROI. Moreover, as businesses increasingly prioritize customer experience and integrated marketing approaches, ABM platforms will play a crucial role in fostering deeper customer relationships and enhancing overall marketing effectiveness. The U.S. market may see a shift towards more specialized ABM solutions tailored to industry-specific needs, further solidifying ABM's position as a critical component of modern marketing strategies.

QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."

TABLE OF CONTENTS

Market Share:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Share Analysis

• USA Market Share
• USA Market Share by Industry Verticals
• Market Share by Media & Entertainment
• Market Share by Retail
• Market Share by BFSI
• Market Share by Travel & Hospitality
• Market Share by Education
• Market Share by Public Sector
• Market Share by Healthcare & Life Science
• Market Share by Automotive
• Market Share by Food & Beverage
• USA Market Share by Deployment Type
• Market Share by Deployment Type: On prem
• Market Share by Deployment Type: Cloud
• USA Market Share by Customer Type
• Market Share by SMB
• Market Share by Large
• Market Share by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

Market Forecast:

Chapter 01: Executive Summary

• Key Research Findings
• Top Predictions
• Top Trends
• Market Summary

Chapter 02: Market Overview

• Market Definition and Scope
• Key Factors Impacting the Market
• Drivers & Restraints

Chapter 03: Market Forecast Analysis

• USA Market Forecast
• USA Market Forecast by Industry Verticals
• Market Forecast by Media & Entertainment
• Market Forecast by Retail
• Market Forecast by BFSI
• Market Forecast by Travel & Hospitality
• Market Forecast by Education
• Market Forecast by Public Sector
• Market Forecast by Healthcare & Life Science
• Market Forecast by Automotive
• Market Forecast by Food & Beverage
• USA Market Forecast by Deployment Type
• Market Forecast by Deployment Type: On prem
• Market Forecast by Deployment Type: Cloud
• USA Market Forecast by Customer Type
• Market Forecast by SMB
• Market Forecast by Large
• Market Forecast by Enterprise

Chapter 04: Company Profile

• Company Overview
• Analyst Perspectives and Analysis

Chapter 05: Appendix

• Research Methodologies

LIST OF FIGURES

Market Share:

• Fig. 1 Market Share of Account-Based Marketing Platforms USA, 2023
• Fig. 2 USA Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
• Fig. 3 USA Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
• Fig. 4 USA Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
• Fig. 5 USA Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
• Fig. 6 USA Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
• Fig. 7 USA Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
• Fig. 8 USA Market Share of Account-Based Marketing Platforms Manufacturing, 2023
• Fig. 9 USA Market Share of Account-Based Marketing Platforms Hospitality, 2023
• Fig. 10 USA Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
• Fig. 11 USA Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
• Fig. 12 USA Market Share of Account-Based Marketing Platforms SMB Customers, 2023
• Fig. 13 USA Market Share of Account-Based Marketing Platforms Large Customers, 2023
• Fig. 14 USA Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023

Market Forecast:

• Fig. 1 Market Forecast of Account-Based Marketing USA, 2024- 2028
• Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
• Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
• Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
• Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
• Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
• Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
• Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
• Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
• Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
• Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
• Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
• Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
• Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028